GKN Sinter Metals to Open Greenfield Plant in Brazil
7 March 2000
GKN Sinter Metals to Open Greenfield Plant in BrazilLand Acquisition Completed, Architectural Blueprints Readied, With Groundbreaking Scheduled for March AUBURN HILLS, Mich., March 7 GKN Sinter Metals today announced it had acquired a 15-acre (60,000 m2) parcel of land in Hortolandia, Sao Paulo, Brazil, close to the Viracobos Airport, in order to construct a 97,000 sq. ft. (about 9,000 m2) production plant. Groundbreaking is scheduled for later this month. The world's leading manufacturer of powder metal components first revealed its intention to enter the Brazilian market last August when the company announced it had hired Radu Unanian as its Commercial Development Director for the country. According to GKN Sinter Metals President & CEO Seifi Ghasemi, the company's decision to establish a significant presence in Brazil was dictated first by a need to be close to global customers who have local manufacturing facilities and, second, because of the ability to offer options that might be advantageous for other customers who import into Brazil. Mr. Unanian, who has more than 25 years of production, sales, finance, human resource and transportation experience in the powder metals industry at some of South America's leading companies, said that the new GKN Sinter Metals plant would produce components and assemblies with applications for automotive OEMs and Tier I suppliers as well as for customers in other industry sectors. "Even before construction of our plant has begun," he said, "we are committed to manufacturing parts with an estimated value of R$30 million (US$17 million) which consists of new- and existing-customer orders." PM Advantages, GKN Capabilities The primary advantage of powder metal technology over competing parts manufacturing processes such as casting or conventional machining is the ability to produce net-shape or near net-shape components, thereby greatly reducing or eliminating material waste and lowering cost. GKN Sinter Metals, offering the P/M industry's broadest range of products, processes and technologies, will utilize in its Brazil plant 20 to 500 ton compacting presses; sintering, steam, heat treatment and plasma furnaces; 20 to 500 ton sizing presses, and secondary machining equipment for turning, grinding, drilling, taping, and welding. A state-of-the-art blending operation will enable the company to offer products in bronze, brass, iron, and other alloys. A dedicated tooling operation is being incorporated into the facility to optimize quality and delivery parameters, and to ensure cost efficiencies in production set-ups. Mr. Unanian expects the plant to be operational by December of this year. GKN Sinter Metals, with over 30 locations worldwide and business assets spanning 13 countries and five continents, has annualized sales of approximately $850 million and is the world's leading producer of powder metal components. The Company employs close to 7,000 people and produces over 5,000 different parts for the automotive, commercial vehicle, home appliance, lawn & garden, office equipment, power tool, and recreational vehicle markets. GKN Sinter Metals is a wholly owned subsidiary of U.K.-based GKN plc, a global industrial company.