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Ken Batchelor Adds Saab to San Antonio Lineup

7 March 2000

Ken Batchelor Adds Saab to San Antonio Lineup; Ken Batchelor Saab Makes Debut On March 7, 2000 With Full Line Products, Customer Service

    SAN ANTONIO--March 7, 2000--Ken Batchelor will introduce the new exclusive full-service Saab dealership in San Antonio today at its IH-10 at Huebner location, according to Managing Partner Randy Baker.
    With this new joint venture of Saab and Ken Batchelor, San Antonio Saab customers will have greater convenience in shopping and servicing their automotive needs.
    "Saab recognized that the San Antonio owners and potential customers wanted greater convenience in selecting and servicing their Saabs," said Ken Batchelor. "With our Saab operation, we will combine the most current product line up with our staff's commitment to excellence in customer service to meet that expectation."
    As part of that commitment to service, Ken Batchelor Saab will provide a mobile service truck for Saab customers in addition to its traditional customer services including an outstanding collision repair center.
    With the management team headed by Sales Manager Tony Palumbo, Ken Batchelor Saab will be the exclusive Saab dealership serving the San Antonio area and surrounding counties.
    The decision to add Saab to Ken Batchelor was based on Saab's marketing and product development in recent years.
    "Saab is one of America's fastest growing franchises with sales increasing by more than 40% this year," said Mr. Baker. "Its design and engineering are aimed at a customer who is intelligent, unique and enjoys driving. Texans are known for their individualism and Saab has a similar reputation when it comes to style, accessories and performance."
    To prove his point that Texans and Saab are a natural pairing, Mr. Batchelor points out, "Saab's air conditioned seats should win over a lot of Texans."
    Established in 1980 by Ken Batchelor, both Ken Batchelor Cadillac and Ken Batchelor Saab are part of the Texas-based Sewell Automotive Companies, which has 13 franchises in Dallas, Fort Worth and New Orleans with 1,200 associates and sales in excess of $800 million.