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Geller Automotive Offers Dynamic Pricing Option for Car Buyers

6 March 2000

Geller Automotive Offers Dynamic Pricing Option for Car Buyers, Powered by Auctionauto.com

Dealership Enables Car Buyers to Set the Price for any Car, Truck, Van or SUV.


    CLEVELAND, March 6 Auctionauto.com, the leading web-based
car buying portal created to meet the needs of car dealerships and their
customers, is proud to announce its relationship with Geller Automotive to
sell cars via the online auction at http://www.auctionauto.com . The site
provides customers with a dynamic trading place to buy new and used
automobiles.
    As a member of Auctionauto.com, Geller Automotive will list specific
vehicles that are open to all car buyers for bidding. Consumers accessing the
site may place a bid on a vehicle, and when they are the high bidder at
auction close, the price is set and will not be changed. Geller Automotive
will arrange a convenient delivery time, and assist the winner with any
financing, insurance and other aftermarket items that are needed by the
winner. Geller Automotive will even offer to purchase any trade-in at the
appraised value.
    "Geller Automotive is the first dealership in Northeast Ohio to give
control of the buying process to the consumer," reports Randy Geller, Dealer.
"Car buyers have done their research on-line and know what car they want, and
how much they want to pay. We are making it easier by letting the customer
complete the negotiation of the vehicle price on-line, with other consumers.
When the price is set, we then consult with the customer, making the delivery
process smooth and simple."

    About Geller Automotive:
    Located in Medina, Ohio, Geller Automotive specializes in late model,
clean, pre-owned vehicles, concentrating in high-end imports and sport
utilities. Geller Automotive offers leasing, financing, warranties and
locating services for any make of automobile. The Geller family has been
selling automobiles in Northeast Ohio for seventy years. Owner, Randy Geller,
third generation, has been in the automobile business for twelve years.

    About Auctionauto.com
    Auctionauto.com is the only resource for consumers to take control of the
car buying process. The privately held Cleveland, Ohio based company works
with leading dealers throughout North America to offer innovative, buyer
friendly tools through the Internet.