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American Isuzu Motors Inc. Announces 35% Increase in Core Model February Sales

6 March 2000

American Isuzu Motors Inc. Announces 35% Increase in Core Model February Sales

 Fresh Styling and a Great Technical Package Backed by a 10-year/120,000-mile
  Powertrain Limited Warranty Continues to Make Isuzu SUVs a Compelling Buy


    CERRITOS, Calif., March 6 American Isuzu Motors Inc.
announced today an impressive 35% sales increase, this February compared to
last, of its core SUV models: Trooper, Rodeo, and Amigo.  The monthly sales
statistics back up an outstanding year-to-date increase of 28% for core model
performance.
    Trooper, one of the world's premier luxury SUVs had its best February
ever.  Trooper sales shot up 84% this February over the same month a year ago
with year-to-date volume up 67% compared with 1999.
    Amigo came on very strong in February.  In fact, February was the best
month ever for this tough Sport-ute.  With 1,547 units sold, its sales for the
month compared to last year are up an exceptional 60% and for the year 37%.
    Rodeo, American Isuzu Motors Inc.'s best selling model continued in its
rock-solid selling performance.  Rodeo closed out the month with a respectable
14% increase over February of the previous year and showed a excellent 15%
increase in year-to-date sales compared with last year.
    "We're having a great year and February's performance is making it even
better," said Bob Reilly, vice president, COO, SUV.  "Our 10-year 120,000 mile
Powertrain Limited Warranty continues to influence SUV consumers in a positive
way.  We look forward to this trend continuing as we enter the traditionally
strong spring season."
    Sales performance for the entire line up, boasted a 15% increase in
February compared to the previous year.  This is the best total sales
performance for the company since February 1994.  And compared with figures
for last year, sales of Trooper, Rodeo, Amigo, Hombre, and VehiCROSS are up an
impressive 8%.
    American Isuzu Motors Inc. is the U.S. distributor of Isuzu sport utility
vehicles, commercial vehicles and diesel engine.  For more information call
(800) 662-2464 or point your browser to http://www.isuzu.com on the worldwide web.