Delphi Expands Growth in Non-Automotive Markets
3 March 2000
Delphi Expands Growth in Non-Automotive MarketsSales Expected to Grow to $700 Million by 2004 as Delphi Continues to Find New Applications for Automotive Technologies TROY, Mich., March 3 -- Delphi Automotive Systems expects to grow its non-automotive business by almost 70 percent to more than $700 million over the next three to five years, company officials said today. Delphi's growth in these markets, which include communications, military and aerospace, agriculture, and construction, will be fueled by its broadening customer base and its electronics expertise, said J.T. Battenberg III, Delphi chairman, chief executive officer and president. "There is enormous potential for Delphi in the non-automotive market, and we are quickly working ourselves into a position where we'll be able to realize this potential," Battenberg said. "We're doing more business with more customers, we're entering into new markets where it makes sense to do so, and we're building our electronics expertise to the point where we can add real value beyond just the automotive world." Delphi earned $422 million in non-automotive revenue last year, led in large part by its Packard-Hughes Interconnect (PHI) subsidiary. This portfolio includes Delphi-developed connectors, controllers, sensors, wiring assemblies and a host of other components combined with PHI's communication and military/aerospace interconnection offerings. The growing demand for Delphi components and systems for non-automotive applications is unique, because automotive technologies are not commonly considered to be applicable to other industries. In recent months, however, Delphi has earned a number of significant contracts from Deere and Co., Caterpillar Inc., Harley-Davidson Motor Co., and Komatsu, further exemplifying the company's growing presence in non-automotive markets. One Advantage: Leveraging Existing Automotive Technology "One important advantage of Delphi's non-automotive business is our ability to leverage existing automotive technologies," Battenberg said. "We're discovering that a lot of the technologies we've already developed for cars and trucks are applicable to the telecommunications, construction, agriculture, military and recreation markets. As a result, we're able to leverage our development costs and expertise, and that allows us to react quickly to our non-automotive customer needs." According to Battenberg, Delphi often provides non-automotive customers with proven technologies like sensors, audio components or composite springs that provide competitive advantages for customers who are competing in fast- moving markets and need to differentiate their products in the marketplace. A Second Advantage -- Technology Development for Future Auto Applications Battenberg said that just as Delphi will use existing technology to support non-automotive business, Delphi also will use the non-automotive market to develop technology for cars and trucks. "It's not uncommon for certain technologies to find their way onto non-automotive products first because the cycle time for these markets is much shorter," he said. "That works well for us, because it's a way to get new products to market quicker and measure their performance in the real world." Overview - Delphi's Non-automotive Categories Delphi divides its non-automotive business into four categories: 1. Agriculture & Construction -- Includes systems and components for heavy-duty equipment. Delphi applications include audio receivers, composite tractor and trailer springs, HVAC components, seat belts, instrument panels, door modules, and diesel engine electronic control modules. 2. Communications -- Includes electronic applications for products and systems like mobile telephones, telecommunications networks, manufacturing of integrated circuitry and broadcast cabling. Delphi applications in this area include advanced connectors, fiber optics and flexible circuitry. 3. Military & Aerospace -- Includes components and systems for aircraft. Delphi applications in this area include wiring assemblies, connection systems, flexible circuitry, fiber optics and integral gears. 4. Recreation -- Components and systems for motorcycles, watercraft, and recreational vehicles are included in this category. Delphi applications include engine and fuel handling components, instruments, wiring assemblies, ignition leads, halfshafts, and steering pumps and hoses. Delphi Automotive Systems, headquartered in Troy, Mich., USA, is a world leader in transportation and mobile electronics components and systems technology. Delphi's three business sectors -- Dynamics & Propulsion; Safety, Thermal & Electrical Architecture; and Electronics & Mobile Communication -- provide comprehensive product solutions to complex customer needs. Delphi has approximately 213,500 employees and operates 175 wholly owned manufacturing sites, 41 joint ventures, 53 customer centers and sales offices and 27 technical centers in 38 countries. Regional headquarters are located in Paris, Tokyo and Sao Paulo, Brazil. Delphi can be found on the Internet at http://www.delphiauto.com .