i-xposure Inc. Announces Partnership With Mazda
3 March 2000
i-xposure Inc., an eSAT Company, Announces Partnership With Mazda North American Operations
IRVINE, Calif.--March 2, 2000--i-xposure's Personal Interactive Desktop (Pid(TM)) will Support the Launch of Mazda's Latest Sport Utility Vehicle with Distribution to
Approximately 600,000 Consumers
i-xposure Inc., an eSAT company (OTCBB:ASAT)(FRANKFURT:ES8) and software designer of strategic Internet marketing tools, Thursday announced its partnership with Mazda North American Operations to provide a customized version of their Personal Interactive Desktop (Pid).
i-xposure has created this customized version for Mazda and their customers to support the promotion of their newly released Sport Utility Vehicle (SUV), Tribute.
"We are using the i-xposure product to help boost customer response in a direct mail campaign for a new Mazda SUV. The product (i-xposure's Pid) has a high-tech feeling to it, which we believe produces a positive halo effect on our entire brand," stated Chris Vournakis, Mazda's advertising manager.
Nearly three million brochures regarding this Sport Utility Vehicle (SUV) will be distributed to interested consumers worldwide. Twenty percent of these materials will include information about the Pid. Consumers will benefit from a wide variety of features included in this "free" application. Basic components of the Pid include a calendar, address book, free Internet service, voicemail access and on-line faxing. Additionally, the Pid offers sections dedicated to travel, online shopping, and financial services incorporated in an easy to use interactive environment. Mazda consumers who are interested in the software application will receive a free Tribute version of the Pid, featuring Mazda's new vehicle.
"The i-xposure product gives Mazda the ability to provide a branded, value added incentive to the customer. Customers love it because of the value it brings to them. We love it because Mazda gains customer awareness and familiarity on a daily basis," said Vournakis.
"This partnership represents our ideal business relationship, where i-xposure works closely with the client, Mazda North American, as well as their advertising agency, W.B. Doner & Co.," commented Vinay Jatwani, i-xposure's Vice President of Sales. "Today's brand managers are facing difficulties implementing global brand strategies along with online and offline marketing programs, I believe we have the ideal solution to meet their needs."
President and Chief Executive Officer of i-xposure, Chet Noblett, is also very pleased with the partnership: "We are glad to be associated with such a forward-thinking organization and we're looking forward to assisting Mazda with their Internet presence."
About i-xposure Inc.
i-xposure Inc., based in Irvine, is a designer of innovative marketing tools for reinforcing the relationship between consumers and businesses by utilizing cutting edge technology and the Internet. The company's initial product is the Personal Interactive Desktop or "Pid". This program is a friendly, easy to use software application, which may be customized to create a themed experience for the consumer. One of the significant advantages of the Pid is its ability to support almost any marketing event or personality. The vast uses and themes of the Pid can include motion picture releases, sports teams, musicians, products, or services. The software application resides on the computer's desktop and includes an address book, personal calendar, popular and links to useful Internet destinations, financial information, shopping, communications, and travel features. The product is distributed free to consumers. More information about the Personal Interactive Desktop or Pid can be found at www.thepid.com. More information about i-xposure can be found at www.ixposure.com.
About Mazda North American Operations
Mazda North American Operations, member of the Ford Motor Company , also based in Irvine, has been a world leader in the manufacture of commercial and passenger vehicles since 1970. Currently, Mazda North American offers the 626 sedan, Miata sports vehicle and MPV minivan for customers interested in sales or leasing via nearly 800 dealerships nationwide. Mazda North American, combined with Mazda Motor of America, Mazda Research and Development of North America and Mazda Systems Service of North America, was formed to strengthen the hold on the United States car market. This division primarily controls the research and development, customer parts and service and sales and marketing areas of Mazda Motors, based in Japan. Mazda continues to rely heavily on research and development, continuing to sustain their exceptional reputation as an automaker of uncompromising quality, outstanding value and advanced technology. Their corporate culture thrives through landmark partnerships with progressive forces.
About eSAT Inc.
eSAT is a broadband service provider for businesses, educational, and government institutions via satellite. The company's core products provide Internet access and networking services through its Global Satellite Internet (GSI(TM)) gateway and its recently introduced, Nexstream(TM), with bi-directional communications. eSAT's Nexstream(TM) provides organizations with an untethered, secure, transportable, cost-effective communications solution for facilities anywhere regardless of communications infrastructure. Additionally, eSAT's ChannelCasting(TM) (IP multicasting) provides delivery for consistent, accurate, secure and reliable content instantaneously within an eSAT Virtual Private Network (VPN) or Private Network (PN). Information about eSAT is available by calling 888/895-0007 or by visiting www.esatinc.com.
Certain statements in this news release may constitute "forward looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward looking statements involve risks, uncertainties, and other factors, which may cause the actual results, performance, or achievement expressed or implied, by such forward looking statements to differ.