COLLOQUY Goes Shopping

3 March 2000

COLLOQUY Goes Shopping: Latest Issue Highlights Retail Loyalty Programs

    CINCINNATI--March 2, 2000--COLLOQUY(R) and COLLOQUY.COM, a leading newsletter and Web site reporting exclusively on frequency-marketing programs across all industries, today unveiled its latest issue highlighting loyalty programs from around the globe, with an emphasis on retail frequent-shopper programs:

    The Invisible Customer

    COLLOQUY journeys into to the forbidding wilds of a typical U.S. shopping mall in search of the exceedingly rare and highly prized "Invisible Retail Customer." Learn how to spot them -- their markings and colorings, their habitats, and the combinations of recognition and reward that bring them out of hiding.

    Creating Visible Customers

    In Part II of our special retail loyalty report, we'll show you how to tame these wild shoppers by following COLLOQUY's recommended steps to turn invisible customers into visible ones.

    COLLOQUY's Laws of Retail Loyalty

    A "clip and save" guide to best practices in retail loyalty marketing.

    The COLLOQUY Interview: Billy Payton of Neiman Marcus

    Mr. Payton talks about the enduring success of the 16-year-old InCircle program, the challenges keeping a long-running program fresh, and the arguments for and against multi-tender store programs.

    International Spotlight: Rosinter Honored Guest Frequent-Diner
    Program

    COLLOQUY takes an up-close look at a frequent-dining program making inroads in the frigid streets of Moscow.

    Subscriptions to both COLLOQUY print and online versions are free to qualified readers. Subscribe online at http://www.colloquy.com, or by calling 513-248-9184. COLLOQUY.COM contains every article published since the newsletter's inception in 1990 as well as comparative program matrices, conference and press information related to loyalty programs worldwide, and summaries of hundreds of frequency-marketing programs searchable by company, program name, industry, topic or key words.
    COLLOQUY and COLLOQUY.COM are published by Frequency Marketing, Inc., a specialized marketing services company providing complete resources for the design, implementation and management of frequency-marketing programs that recognize and reward customers based on their purchase behavior. For nearly two decades, FMI has worked with such notable clients as AutoNation USA, Cracker Barrel Old Country Stores, General Electric, Bell Atlantic, American Express, Prudential, General Motors and ITT Sheraton.