Nissan Reports a 21.8 Percent Increase in Sales
2 March 2000
Nissan Reports a 21.8 Percent Increase in Sales; Nissan's Strong Sales Momentum ContinuesCARSON, Calif., March 1 -- Led by consistently strong Maxima and Truck sales, Nissan North America, Inc. (NNA) saw sales totals rise 21.8 percent in February, reaching a total of 53,949 units. Some of Nissan's sales highlights for the month of February include: -- Total Nissan truck sales rose 61.7 percent versus February 1999, totaling 24,807 units. -- Frontier truck sales climbed to 8,808 units in February, a 54.9 percent increase versus 1999. This sales increase was aided by the growing popularity of the Crew Cab, which accounted for 44 percent of those sales. -- The popular Nissan Maxima posted sales of 13,665 units in February, marking a 49 percent increase over 1999. -- Xterra continued its strong sales with 7,010 units in February -- Sentra reported sales of 2,893 units. An all-new Sentra goes on sale at Nissan dealers this month. Combined sales for Nissan and Infiniti divisions for February totaled 59,805 units, up 19.5 percent versus last year. Sales of Nissan's North American-produced vehicles totaled 34,263 units in February, which accounted for 63.5 percent of Nissan's total sales volume. In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at http://www.nissandriven.com or contact the corporate media line at 310-771-5631. Note: All numbers include Hawaii. Percentage changes based on DSR Contact:John Schilling, Nissan Public Relations, (310) 771-6057, or Suzy Sialana, Nissan Public Relations, 310-771-5899 (Or visit the Nissan Online News Bureau at http://www.nissannews.com) NISSAN NORTH AMERICA, INC. Sales Report - February 2000 Month-End Results Cur. Year DSR % CYTD Year DSR % Month Ago +/- Total Ago +/- Nissan North America, Inc. -Total 59,805 48,054 19.5 111,772 89,071 23.0 Selling Days 25 24 50 49 Nissan Division Total Sales 53,949 42,538 21.8 99,394 79,636 22.3 NORTH AMERICA (Memo) - Car 15,473 18,904 -21.4 29,767 34,880 -16.4 - Truck 18,790 9,000 100.4 34,656 17,641 92.5 - Total North America 34,263 27,904 17.9 64,423 52,521 20.2 IMPORT - Car 13,669 8,908 47.3 23,482 15,907 44.7 - Truck 6,017 5,726 0.9 11,489 11,208 0.5 - Total Import 19,686 14,634 29.1 34,971 27,115 26.4 - Total Car 29,142 27,812 0.6 53,249 50,787 2.8 - Total Truck 24,807 14,726 61.7 46,145 28,849 56.8 - (Hawaii)* 458 334 1,115 1,015 Infiniti Division Total Sales 5,856 5,516 1.9 12,378 9,435 28.6 - Total Car 4,836 4,235 9.6 8,990 6,939 27.0 - Total Truck 1,020 1,281 -23.6 3,388 2,496 33.0 - (Hawaii)* 29 29 52 56 TOTAL IMPORT - Car 18,505 13,143 35.2 32,472 22,846 39.3 - Truck 7,037 7,007 -3.6 14,877 13,704 6.4 - Total Import 25,542 20,150 21.7 47,349 36,550 27.0 ALL NUMBERS INCLUDE HAWAII *Hawaii is broken out separately for information only.