Ford Motor Company Sets February U.S. Sales Record
2 March 2000
Ford Motor Company Sets February U.S. Sales Record; Ford Focus Posts Best-Ever Sales Month
Ford F-Series and SUVs Post Record February Sales;
Lincoln up 25%; Jaguar up 175%; Volvo up 17%
DEARBORN, Mich., March 1 -- U.S. consumers purchased or
leased a record 354,380 cars and trucks from Ford, Mercury, Lincoln, Jaguar,
and Volvo dealers in February. The previous February sales record of 319,340
was set last year.
The company's record breaking sales results were highlighted by:
* Ford Focus -- Best-ever U.S. sales for the North American Car of the
Year
* Lincoln LS -- Best-ever U.S. sales for Motor Trend magazine's Car of
the Year
* Ford F-Series -- Record February sales for America's best-selling
vehicle
* Sport Utility Vehicles -- Ford Outfitters report record February sales
* Ford -- Record February sales for America's top-selling brand of cars
and trucks
* Lincoln -- Sales up 25 percent
* Jaguar -- Record February sales, up 175 percent
* Volvo -- Record February sales, up 17 percent
"The traffic lights are green on Main Street, USA," said Bob Rewey, Ford's
Group Vice President, Global Consumer Services and North America. "Confident
consumers, rising incomes, and innovative products continue to drive strong
auto sales."
January Sales By Brand
Ford, America's top-selling brand of cars and trucks, posted record
February sales of 290,328. The Ford Focus had its best U.S. sales month ever
(23,820), and added to its long list of global accolades. At the Canadian
International Auto Show, the Automobile Journalists Association of Canada
named Ford Focus Car of the Year. It is the first time that any car has ever
swept Car of the Year awards in Europe, the United States, and Canada.
"The Ford Focus definitely is on the radar screen of young buyers," said
Rewey. "Ford dealers are anxious to see just how high the Ford Focus can go
in the spring selling season."
The Ford F-Series, America's best-selling truck for 23 years in a row, set
a February sales record, and so did the Ford Explorer and Ford Expedition.
Together with the Ford Excursion, Ford Outfitters delivered 59,928 sport
utility vehicles to U.S. customers in February, a new record. The Ford
Windstar minivan also set a February sales record.
The company's premium brands continue to benefit from all-new, mid-size
sedans that were introduced in 1999. Lincoln sales were 16,135, up 25 percent
from a year ago. The Lincoln LS, Motor Trend magazine's Car of the Year, had
its highest sales month ever (4,278).
"This is another car worth watching this spring," said Rewey. "It's a
good sign whenever a car has its best month ever in February. Increasingly,
people are not just watching the Lincoln LS, they're driving it."
Bolstered by the new Jaguar S-TYPE, Jaguar has posted record sales for 10
months in a row. The all-new S40/V40 compact sedan and wagon has helped Volvo
achieve higher sales for 13 months in a row and records in four of the last
five months.
FORD MOTOR COMPANY FEBRUARY 2000 U.S. SALES
February Month DSR % February CYTD DSR %
2000 1999 Change 2000 1999 Change
Car and Truck Sales By Brand
Ford 290,328 270,052 3.2% 519,706 494,753 2.9%
Mercury 33,995 35,669 -8.5 60,199 61,495 -4.1
Lincoln 16,135 12,393 25.0 29,397 22,049 30.7
Jaguar 3,516 1,226 175.3 6,585 2,457 162.6
Volvo 10,406 8,530 17.1 19,662 16,173 19.1
Total Ford Motor
Company 354,380 319,340 6.5% 635,549 580,754 7.2%
Memo: Cars and Trucks
Cars 146,074 125,561 11.7% 261,579 216,335 18.5%
Trucks 208,306 193,779 3.2 373,970 364,419 0.6
Total Ford Motor
Company 354,380 319,340 6.5% 635,549 580,754 7.2%
Memo: Selling Days 25 24 50 49
Note: Ford acquired Volvo Cars on March 31, 1999. Accordingly, Ford Motor
Company's February 1999 sales totals exclude Volvo.
FORD BRAND FEBRUARY 2000 U.S. SALES
February Month DSR % February CYTD DSR %
2000 1999 Change 2000 1999 Change
Crown Victoria 7,929 9,749 -21.9% 12,953 16,905 -24.9%
Taurus 28,481 26,153 4.5 51,612 46,863 7.9
Contour 11,208 11,674 -7.8 20,894 19,089 7.3
Focus 23,820 NA NA 42,838 NA NA
Escort 7,213 25,365 -72.7 12,691 42,812 -70.9
Mustang 13,384 13,816 -7.0 23,331 24,891 -8.1
TOTAL FORD CARS 92,035 86,757 1.8% 164,319 150,560 7.0%
Expedition 17,451 17,434 -3.9% 31,683 33,769 -8.1%
Explorer 38,289 32,026 14.8 68,347 62,330 7.5
Excursion 4,188 NA NA 7,862 NA NA
Econoline/
Club Wagon 15,399 13,507 9.4 28,268 25,629 8.1
Windstar 18,975 18,049 0.9 33,904 32,498 2.2
Ranger 31,328 33,648 -10.6 52,478 60,511 -15.0
F-Series 71,820 67,967 1.4 131,248 128,224 0.3
Heavy Trucks 843 664 21.9 1,597 1,232 27.0
TOTAL FORD
TRUCKS 198,293 183,295 3.9% 355,387 344,193 1.2%
TOTAL FORD BRAND 290,328 270,052 3.2% 519,706 494,753 2.9%
LINCOLN AND MERCURY BRAND FEBRUARY 2000 U.S. SALES
February Month DSR % February CYTD DSR %
2000 1999 Change 2000 1999 Change
Grand Marquis 11,325 9,996 8.8% 19,421 16,871 12.8%
Sable 8,737 7,767 8.0 15,477 12,994 16.7
Cougar 3,251 4,814 -35.2 5,493 8,560 -37.1
Mystique 4,017 3,086 25.0 7,440 5,207 40.0
Tracer 0 2,757 -100.0 0 4,068 -100.0
TOTAL MERCURY
CARS 27,330 28,420 -7.7% 47,831 47,700 -1.7%
Town Car 6,709 7,456 -13.6 12,524 12,461 -1.5
Continental 1,800 1,702 1.5 3,325 3,157 3.2
LS 4,278 NA NA 7,333 NA NA
TOTAL LINCOLN
CARS 12,787 9,158 34.0% 23,182 15,618 45.5%
TOTAL MERCURY
AND LINCOLN CARS 40,117 37,578 2.5% 71,013 63,318 9.9%
Villager 2,347 3,891 -42.1% 4,194 6,706 -38.7%
Mountaineer 4,318 3,358 23.4 8,174 7,089 13.0
TOTAL MERCURY
TRUCKS 6,665 7,249 -11.7% 12,368 13,795 -12.1%
Navigator 3,348 3,235 -0.6 6,215 6,431 -5.3
TOTAL MERCURY AND
LINCOLN TRUCKS 10,013 10,484 -8.3% 18,583 20,226 -10.0%
TOTAL MERCURY
AND LINCOLN
VEHICLES 50,130 48,062 0.1% 89,596 83,544 5.1%
Memo: Total Lincoln
Brand 16,135 12,393 25.0% 29,397 22,049 30.7%
Total Mercury
Brand 33,995 35,669 -8.5 60,199 61,495 -4.1
JAGUAR CARS FEBRUARY 2000 U.S. SALES
February Month DSR % February CYTD DSR %
2000 1999 Change 2000 1999 Change
XJ8 397 404 -5.7% 715 734 -4.5%
XJ8 L 103 133 -25.7 196 298 -35.5
Vanden Plas 274 228 15.4 522 497 2.9
XJR 95 135 -32.4 172 277 -39.1
S-TYPE 2,108 NA NA 3,963 NA NA
XK8 - Coupe 54 37 40.1 100 87 12.6
XK8 - Convertible 395 289 31.2 689 564 19.7
XKR - Coupe 15 NA NA 33 NA NA
XKR - Convertible 75 NA NA 195 NA NA
TOTAL JAGUAR CARS 3,516 1,226 175.3% 6,585 2,457 162.6%
VOLVO CARS FEBRUARY 2000 U.S. SALES
February Month DSR % February CYTD DSR %
2000 1999 Change 2000 1999 Change
S40 2,387 NA NA% 4,568 NA NA%
V40 440 NA NA 823 1 NA
S70 2,113 2,893 -29.9 4,007 5,794 -32.2
V70 2,395 2,497 -7.9 4,454 4,884 -10.6
C70 370 262 35.6 738 530 36.5
S80 2,701 2,873 -9.7 5,072 4,955 NA
S90/V90 NA 5 NA NA 9 NA
TOTAL VOLVO CARS 10,406 8,530 17.1% 19,662 16,173 19.1%