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TeleSpectrum Worldwide Announces New Customer Sales and Service Contract

1 March 2000

TeleSpectrum Worldwide Announces New Customer Sales and Service Contract With National Automobile Dealers Association Official Used Car Guide(R) Company
    KING OF PRUSSIA, Pa., March 1 -- TeleSpectrum Worldwide Inc.
today announced that it has signed a long-term contract with
the National Automobile Dealers Association Official Used Car Guide(R) Company
to have TeleSpectrum provide inbound and outbound customer sales, service and
technical support for the Official Used Car Guide Company's print and
electronic subscribers.
    Scott Lilja, executive director of the Official Used Car Guide Company
said, "We are extremely excited to bring TeleSpectrum on as a key component of
our client support team.  Because we are the leader in the used vehicle
valuation business, our customers have come to expect world-class, market
reflective vehicle values.  They have also come to depend on our high
standards of quality service and support.  This strategic partnership with
TeleSpectrum, the leader in inbound and outbound client services continues to
build on that commitment."
    TeleSpectrum will manage inbound telephone sales support resulting from
the Official Used Car Guide Company's new or existing subscribers, many of
whom will be calling to purchase and/or ask questions about the company's
print and electronic products and services.
    TeleSpectrum customer service representatives will be able to determine
which Official Used Car Guide Company product offering will best fit the needs
of each customer.  Customer service representatives with technical/computer
installation, maintenance and sales experience will also assist subscribers
who purchase and install the Official Used Car Guide Company CD-ROM-based
software.  Updated information is currently being mailed to subscribers
monthly in this format.
    TeleSpectrum will also manage outbound call programs related to renewals
of current and past subscriptions.  TeleSpectrum representatives will also
explore new business opportunities with potential customer leads, whether
generated at an NADA or Official Used Car Guide Company-related conference or
trade show.
    TeleSpectrum will hire and train approximately 18 customer service
representatives to support their inbound division.  The hours of operation
will be 8:30 a.m. to 7:00 p.m., Monday through Friday, Eastern Standard Time.
    Jill Ward, president, TeleSpectrum's Inbound Division, said, "This
partnership with The N.A.D.A Used Car Guide Company leverages TeleSpectrum's
strengths of customer acquisition and retention.  The customer service and
sales components of the program will effectively employ our expertise in
customer lifecycle management."

    About the National Automobile Dealers Association
    The National Automobile Dealers Association, http://www.nada.org represents more
than 19,500 franchised new-car and -truck dealers holding nearly 40,000
separate franchises for domestic and import vehicles

    About the N.A.D.A. Used Car Guide Company
    The N.A.D.A. Official Used Car Guide Company, http://www.nadaguides.com , was
created to develop a standard for used vehicle valuations.  The first edition
was published in 1933.  Today, the company sends out more than half a million
print and electronic subscriptions to the nations banks, car dealers,
insurance companies, fleet lease companies, government agencies, and
automobile manufacturers, and is considered the leading resource for used
vehicle valuations.

    About TeleSpectrum Worldwide Inc.
    Headquartered in King of Prussia, Pa., TeleSpectrum Worldwide Inc. is a
premier provider of multi-channel customer relationship management (CRM)
solutions for Fortune 500 companies in industries including financial
services, telecommunications, technology, insurance, utilities,
healthcare/pharmaceutical, and government.  Through its traditional call
center offerings and powerful e-business platform, ChannelCare, TeleSpectrum
has the capability to manage the multiple channels of customer contact: phone,
web, e-mail and fax.  The Company presently operates approximately 6,000
workstations in 30 call centers, and employs approximately 11,000 people in
the United States, Canada and United Kingdom.  To learn more about
TeleSpectrum and its capabilities, please reference the Company's web site at
http://www.telespectrum.com .