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Gomez Reveals Results of Spring 2000 Internet Auto Manufacturer Scorecard

1 March 2000

Gomez Advisors Reveals Results of Spring 2000 Internet Auto Manufacturer Scorecard

                    Isuzu, Honda, GM Take Home Top Honors

    LINCOLN, Mass., March 1 -- Gomez Advisors, the leading portal
provider for B2C and B2B e-commerce, today announced the results of its Spring
2000 Internet Auto Manufacturer Scorecard.   Analysis suggests that robust,
customer-focused Web sites with available online informational resources set
the leading manufacturers apart from the rest of the industry.
    Sliding up from fourth place last quarter, Isuzu seized the crown for the
top spot overall, with soaring scores in the Ease of Use and Customer
Confidence categories, and the Serious Shopper and First-Time Buyer customer
profiles.  Following very closely behind by just one-hundredth of a point is
Honda, sliding up from last quarter's sixth place.  Trailing in the number
three spot, and moving up eleven notches since last quarter, is GM with its
breadth of tools and information and all-star customer service team.
    "The online car industry is growing at an exponential rate.  As Internet
car sales continue to rise, traditional brick and mortar auto manufacturers
will need to make significant investments in their online offerings to attract
and retain customers," said Adam Weiner, Senior Analyst at Gomez Advisors.
"Critical to many consumers are impeccable customer service, competitor
comparison tools, vehicle price quote submission capabilities, and online
credit applications to speed up the process.  Although the market for online
car buying continues to evolve and grow, we're just beginning to see the tip
of the iceberg.  The industry still has quite a way to go to truly delight
consumers."
    Gomez forecasts 10.5 million new and used car sales will be initiated via
the Internet by 2002, a colossal market increase over 1999's volume of 1.5
million, resulting in $144 billion of new and used auto sales initiated via
the Internet.

    About Gomez Advisors
    Gomez Advisors is a premier e-commerce portal provider, supplying
matchmaking service for B2C and B2B e-commerce.

    Gomez.com (http://www.gomez.com) is an e-commerce portal for consumers,
featuring quality e-commerce content, tools, and incentives; helping consumers
navigate the e-commerce Web and transact successfully on the Internet.
Gomez.com helps consumer answer the difficult question, "which firm should I
do business with online?"  Gomez.com currently provides decision support to
millions of consumers on over 25 different industries.

    GomezPro.com (http://www.gomezpro.com) is an e-commerce portal for
Internet professionals, featuring Web experience measurement tools, expert e-
commerce insight and vendor selection services; helping professionals build
successful e-businesses, acquire customers and measure success.  GomezPro.com
provides real-time data, tools, and analysis to Internet professionals on over
800 e-commerce companies in 25 industry verticals.  Over 150 companies
currently use GomezPro.com.

    Gomez.com, Gomez Advisors, Internet Auto Manufacturer Scorecard, and
GomezPro are trademarks of Gomez Advisors, Inc.  All other products and brand
names are trademarks or registered trademarks of their respective owners.