SAP Strengthens Partnership with Team West McLaren Mercedes
1 March 2000
SAP Strengthens Partnership with World Championship winning Team West McLaren Mercedes And Becomes Title Partner of F3000 Team
WOKING, England and HANNOVER, Germany--Feb. 29, 2000--SAP AG is proud to announce that as of today it has strengthened its Partnership with World Championship winning Formula One team West McLaren Mercedes.The company will be the Title Partner of the McLaren F3000 team which will be known as: The mySAP.com Competition Team. With this partnership SAP is leveraging its Internet solution mySAP.com, which enables collaborative business across enterprise boundaries.
Current Formula One World Champion Mika Hakkinen was at CeBIT today visiting the SAP stand, where he was welcomed by Wolfgang Kemna, Managing Director of SAP Germany. "The Internet is a fantastic medium -- fast, easy, for everyone," said Mika Hakkinen. "Using the power of the internet, mySAP.com helps people in different companies, their partners and their customers, work together as if they were one company. The racing sphere, where quick and easy communication makes for race winning decisions, accurately reflects the mySAP.com world of open and efficient collaboration." The distinctive "mySAP.com" logo will appear on the helmet visor of Mika and his team-mate David Coulthard.
To illustrate the Title Partner of The mySAP.com Competition Team, the mySAP.com logo will appear on the side pods, rear wing and nose of the F3000 car, as well as the drivers' helmet visors and overalls.
As the market leader of inter-enterprise software solutions, SAP is leveraging its strength in industry-focused business software and the world's largest enterprise software customer base to deliver mySAP.com. This business to business software provides an open collaborative business environment to enable companies of all sizes and industries to fully engage their employees, customers and partners to capitalize upon the new Internet economy. mySAP.com allows people to harness the power of the Internet to work smarter, better and faster. SAP is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP."
Hasso Plattner, Co-Chairman and CEO of SAP AG, said "SAP's partnership with the West McLaren Mercedes Team brings together two top-league players. Moreover, we share a common trait, namely that both Formula One and the Internet are about speed. The Internet is increasingly driving processes between companies, forcing them to act fast. SAP's Internet solution, mySAP.com empowers companies of all sizes to win the Internet race by successfully turning their businesses into e-businesses."
McLaren International operates at the cutting edge of technology within the world of motorsport. With a reputation for technical excellence and integrity McLaren has, throughout 30 years of racing, proved to be one of the most successful teams of all time. Since 1974 McLaren has won eleven World Drivers' Championships and eight Constructors' Championships, in the process achieving a total of 123 Grand Prix victories.
"This new Partnership with SAP, both with the F1 and the F3000 team, is a very exciting development" said Ron Dennis, Chairman and Chief Executive Officer of the TAG McLaren Group. "With the globalisation of corporations and the resulting need for efficient communication and collaboration, we are delighted to welcome such a leading business software player to the West McLaren Mercedes team."
SAP, mySAP.com and all SAP product and service names referenced herein are trademarks, registered trademarks or service marks of SAP AG.
Other product and company names herein may be trademarks of their respective owners.
(c) Copyright 2000, SAP AG