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NetSage Agreements with Dell, Alma Media

28 February 2000

NetSage Agreements with Dell, Alma Media, and Leading Automaker Advance Customer Interactions with Technology

         NetSage's International Reach Expands with Deals Focused on
     Making Technology Interfaces More Enjoyable, Personal and Effective

    SAN FRANCISCO, Feb. 28 -- Whether you're blazing down the
information superhighway or driving a high-performance automobile, three major
agreements made recently by NetSage, the industry-leading developer of
social-interaction technologies, will help enhance those experiences.
    NetSage has formed strategic partnerships with Dell Computer Corporation
and Alma Media, a leading Finnish media company.  NetSage will
help those organizations manage customer relationships over the Web by
licensing its SageServer technology to manage Sages, socially intelligent
agents.  Sages use social-interaction principles to personalize and enrich
commerce transactions, leading to increased e-sales and lower customer-support
costs.
    As part of its voice-based product initiatives, NetSage is working with a
well-known and prestigious automobile maker to develop a next-generation voice
interface that will allow drivers to verbally control many features in that
manufacturer's luxury automobile, including radio, navigation and climate
control.  By combining its proprietary social-interaction technologies with
such existing tools as global positioning systems and wireless web access,
NetSage will allow drivers to talk to their cars to manage everything from
stock portfolios to local movie listings.
    "Dell, Alma Media, and innovative car-makers recognize the importance of
humanizing technology to strengthen brand and enhance customer experiences,"
said J. B. Holston III, NetSage president and CEO.  "These agreements show the
value that our unique technology brings to the products and vital
communication channels of these world-renowned companies.  We're proud to be
leading a movement that's helping to create high-value relationships between
customers and businesses."

    About NetSage
    NetSage is the leading authority on humanizing interactions between users
and technology.  NetSage produces socially intelligent agents -- Sages -- for
the Web- and Voice-based systems of world-class companies.  Sages personalize
and remember customer interactions in a way that improves relationships,
enhances brand and delivers economic gains.  As tasked by the company's
proprietary SageServer(TM), and using its patented Agent-Based Instruction(TM)
(ABI) technology, Sages work across a variety of relationship channels to
boost e-sales and reduce customer support costs.  The SageServer(TM) profiles
users and integrates with databases and CRM technologies, while drawing on
proven, client-specific business and social rules to provide unparalleled
control over customer relationships.  The SageServer(TM) can be used in
e-commerce, e-support, e-learning, information appliances, and voice-
application environments.  NetSage is based in San Francisco and Denver.
Additional information can be found at http://www.netsage.com .