HOT Auto Announces BuyPOWER Programming For New Car Dealers

25 February 2000

HOT Auto Announces BuyPOWER Programming For New Car Dealers

    TACOMA, Wash.--Feb. 24, 2000--Hot Auto, an Internet strategic planning firm, today announced the introduction of HOTAuto BuyPOWER, a comprehensive business plan and suite of CGI tools designed to enable a successful new car dealer to participate in up to 5% of all new car sales in their brand within 5 years.
    "GMBuyPower.com should have all new car dealers shaking in their boots," states HOTAuto BuyPower author Steve Rush. "It is the stated intent of all major car manufacturers to use their national websites to dramatically change the selling channel for new cars within the next decade."
    Although today being invited to participate in the national websites hosted by their manufacturer, many new car dealers are concerned that they are losing their independence in the automotive delivery channel.
    "Hot Auto BuyPower is really a business plan with the programming tools to back it up which will allow an innovative, local new car dealer to realign their current successful dealership as a powerhouse in the Internet Millennium," says Rush. "We believe that it is quite conceivable that a local dealership could use this unique business model to participate in up to 5% of all new car sales for their brand within 5 years."
    Hundreds of new car and truck dealers offer websites today; indeed search engine statistics reveal that some of the most popular keywords sought relate to the automotive industry. Few of these local efforts attempt to be anything more than an additional advertising vehicle for the dealership.
    "Hot Auto's business model calls for the local dealer to invest heavily in developing a major national Internet identity which empowers a consumer anywhere in the country to purchase their new car online through that dealership," continues Rush. "Technology such as automatic credit approval and trade-in evaluation combine with the development of an affiliation of progressive dealers through which delivery is made will allow anyone anywhere to purchase a new car or truck from the website."
    The shift to direct marketing by all major auto makers is currently in its second generation. As the trend continues, local dealerships must consider alternative strategies to remain competitive.
    The entire business plan is detailed in a series of marketing letters available on the firm's website at http://www.hotauto.com .

    SOURCE: DigitalWork ( http://www.digitalwork.com )
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