Women's Board Continues to Educate and Recruit
24 February 2000
FOR MORE INFORMATION CONTACT: Car Care Council (419) 734-5343 Women’s Board Continues to Educate and Recruit The Speaker’s Bureau, Virtual Mentoring Web Site and membership were on the minds of attendees at the last Car Care Council Women’s Board (WB) meeting, which was hosted by Lyn St. James (St. James Enterprises), and David Piper (Allison Transmissions) in Indianapolis, IN. The Board enjoyed a tour of the Kenny Brown Racing facilities. The Speaker’s Bureau is considered an important component in the Board’s mission to educate women about automotive maintenance and careers. Technology will play a key role as the list of speakers, statistics, speaking tips, speeches and appropriate handouts become available on the Council’s web site. Available speakers will be listed by their location, specialty and cost. A percentage for the WB will be included in speaking fees to cover the cost of the program. The Board’s new mentoring site was unveiled. It reveals to young people the myriad of opportunities in the automotive industry, encouraging them to consider it as a career choice. Biographies and career paths written by those in the automotive business help educate viewers about working in the industry. Everyone is encouraged to fill out a brief bio and career path form and become part of this unique educational tool. Methods to increase memberships were discussed. Each Board member will try to recruit six new members for 2000. The nomination letters have been an effective tool. WB business cards featuring a "referred by" section have been printed to aid in the recruiting effort. In new business St. James encouraged members to think of ways the WB could tie its message with women’s "awareness" months such as Breast Cancer (October), Ovarian Cancer (September), and Women’s Health (May). Jennifer Tio (Maximum Marketing) suggested the Board create a publication for AAIW with articles and tips on recruiting women for the automotive industry. Advertising could be sold in this piece. The next WB meeting will be held at Automotive Aftermarket Industry Association (AAIA) headquartered in Bethesda, MD, April 12, 2000. Both men and women in the industry are encouraged join the Board, attend the meetings and bring prospective members. If you would like to attend this meeting, please call Donna Wagner at 1-800-466-5343 for more information. * * February, 00 * *