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Daewoo Gives Superior Customer Care Through Better Business Bureau Program

23 February 2000

Daewoo Gives Superior Customer Care Through Better Business Bureau Program

    COMPTON, Calif., Feb. 22 -- Daewoo Motor America has teamed
with the Better Business Bureau's BBB AUTO LINE warranty dispute resolution
program to provide owners of Daewoo vehicles with superior customer care.
    Daewoo is pleased to offer this extra service to its customers, and even
more delighted that in 1999 only ten Daewoo customers needed to contact BBB
AUTO LINE for assistance.  Nine of these cases were closed before arbitration
took place, and the one case that did go to arbitration resulted in a finding
that a repurchase of the vehicle was not warranted.
    This compares to BBB AUTO LINE's 1999 averages for all participating motor
vehicle manufacturers and distributors showing 77% being closed prior to
arbitration, and a repurchase rate of 34% for all arbitrations.
    Daewoo's excellent results with the Better Business Bureau program can be
attributed to the company's focus on providing outstanding customer service at
its retail outlets and through its National Customer Assistance Center.
Daewoo intends its strong commitment to customer satisfaction to be a key
point of differentiation from other manufacturers.
    Daewoo standard practice is to present consumers with helpful information
at the time of sale.  An "Owner Information About Consumer Protection Laws"
booklet is provided to all owners when they purchase their new vehicle to give
them information and services in the event of a warranty dispute or other
complication.
    Daewoo Motor America operates a sales network of more than 301 retail
locations in 45 states.  The company currently sells the subcompact Lanos, the
compact Nubira and the mid size luxury sedan Leganza.  This year Daewoo will
be adding Korando, the sporty SUV, to its present line-up.  The 2001 Korando
recently made its US debut at the 2000 Los Angeles International Auto Show,
and is anticipated to be available for sale in mid 2000.
    Daewoo Motor America, Inc. is based in Compton, CA, and is the U.S.
subsidiary of Daewoo Motor headquartered in Seoul, Korea.  Daewoo Motor
operates 18 manufacturing facilities in 14 countries and has sales operations
in more than 180 countries.