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Steve Nickelsen Will Publish a Weekly Column on Autolink.com

22 February 2000

Steve Nickelsen, a Leading Automotive Retail Trainer, Will Publish a Weekly Column on Autolink.com To Promote Effective Dealer Training and Operations

    WHEAT RIDGE, Colo., Feb. 22 -- Autolink.com, an independent,
business-to-business Web site established exclusively for automotive retailers
announced today that its Web site (http://www.autolink.com ) will host a weekly
column from Steve Nickelsen.  Nickelsen is regarded as one of the industry's
leading forward thinkers.  He has advised numerous industry CEOs and is
reported to be one of the best trainers of auto retail sales professionals,
managers and owners.  It is estimated, that Nickelsen has trained more than
20,000 sales professionals and over 5,000 dealer owners and managers.
    Nickelsen's column titled, "Nickel's Worth" is scheduled to appear weekly
on the Autolink.com Web site and will concentrate on giving dealers practical
information on training and dealer operations that will have an immediate
impact on the dealership's bottom line.
    Nickelsen recently conducted case studies of 75 successful dealerships in
the United States and his column will share the methods they used make their
dealerships successful in a changing automotive retail environment.
    For more information on Steve Nickelsen's "Nickel's Worth" column and
Autolink.com contact Hedge & Company at 248-350-2190 or visit the Autolink.com
Web site at http://www.autolink.com.
    Autolink.com is an independent business-to-business Web site designed to
help auto dealers and aftermarket service retailers improve their competitive
performance, business operations and profitability.  The site offers
comprehensive training courses, customer relationship marketing, news and
information, and the power of group supply management, plus an array of
additional programs to help dealers to succeed in a dramatically changing
industry -- 24 hours a day, 7 days a week.