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Nadaguides.com Brings Nation's Most Comprehensive Vehicle Values To the Web

22 February 2000

Nadaguides.com Brings Nation's Most Comprehensive Vehicle Values To the World Wide Web

               Preferred Values Now Available to Consumers For
                     Anything That Rolls, Floats or Flies

    IRVINE, Calif., Feb. 22 -- N.A.D.A. Appraisal Guides, the
world's largest publisher of appraisal guides for used vehicle values, today
launched its newly developed Web site, http://www.nadaguides.com.  For over 67 years,
N.A.D.A. has provided insurance companies, government agencies and lending
institutions with the most accurate and market reflective used vehicle values
for cars, trucks, vans, boats, RVs, motorcycles, yachts, luxury motor homes
and airplanes.  With the development of its newly enhanced Web site, N.A.D.A.
now provides consumers with the most comprehensive values available anywhere
on the World Wide Web.
    "Becoming the world's most accurate and respected used vehicle value
provider doesn't happen overnight," said Lenny Sims, General Manager of
N.A.D.A. Appraisal Guides.  "For decades, N.A.D.A. has meticulously calculated
and distributed used vehicle values for every region of the country.  For the
first time ever, we're pleased to offer this information to consumers online,
all at the click of a mouse."
    Distributing over 7 million trademark, bright yellow guide books each year
to industry specialists and consumers nationwide, N.A.D.A. Appraisal Guides
are considered the guides of choice by the nation's leading industries.
N.A.D.A.'s staff specialists compile information from an exclusive pipeline of
new and used dealers, auto shows, auctions, trade periodicals, vehicle
classifieds, magazines, newspapers, advisory boards, associations, and car
clubs throughout the country.  N.A.D.A.'s editors calculate market reflective
retail values, or what vehicles are actually selling for in any given market,
at any given time.  For the first time ever, this information is available to
consumers online at one convenient location, http://www.nadaguides.com.
    "Consumers are bombarded with a variety of used vehicle value providers on
the Internet today and that can be quite confusing when trying to determine
which values to use," said Sims.  "Nadaguides.com is designed to alleviate
this confusion by providing consumers with the same, accurate information
trusted and utilized by industry leaders for decades."
    In addition to its new layout and added services, nadaguides.com will
provide consumers and enthusiasts with real-time headline news and feature
articles from leading consumer publications.  The site will also offer an
extensive calendar of industry events, such as trade shows and auctions.
Finance information, loan quotes and free insurance quotes will be available
from nationally known lenders and insurers.  Manufacturer's warranty
information and free lemon checks and subscription vehicle history reports
from Carfax will also be available on the Web site.

    ABOUT N.A.D.A APPRAISAL GUIDES
    N.A.D.A. Appraisal Guides is the world's largest publisher of appraisal
guides for used vehicle values, including cars, trucks, vans, boats, RVs,
motorcycles, yachts, luxury motor homes and airplanes.  Providing
comprehensive value information for anything that rolls floats or flies,
N.A.D.A. Appraisal Guides also provides comprehensive, one-of-a-kind vehicle
value information to consumers who are interested in learning about the retail
worth of a particular vehicle in today's market.