ASV Wins 'Business to Business Campaign of the Year' Award From PRWeek
21 February 2000
ASV Wins 'Business to Business Campaign of the Year' Award From PRWeekGRAND RAPIDS, Minn., Feb. 21 -- ASV Inc. , which manufactures Posi-Track(TM) all-purpose crawlers, earned one of the public relation industry's most prestigious awards last Tuesday night in New York City, when it was awarded the "Business-to-Business Campaign of the Year" PRWeek Award. The award, which honors the nation's best work in public relations, was one of 33 honors bestowed during a black tie dinner held Feb. 15 at the New York Marriott Marquis. Chairman of PRWeek's respected panel of judges was Larry Speakes, former press secretary for President Ronald Reagan and current senior advisor to the Postmaster General. ASV, together with its Minneapolis-based public relations firm, Carmichael Lynch Spong (CLS), won the award for the work done in building awareness for ASV's Posi-Track within the construction and landscape industries. Winning a PRWeek Award, amidst national competition, is a reflection of ASV's commitment to communicating to the industries which buy its vehicles. The PRWeek award comes on the heels of ASV and CLS winning two awards in the Classics, a competition sponsored by the Minnesota chapter of the Public Relations Society of America that recognizes work conducted by Minnesota public relations firms. ASV and CLS won in the categories "Media Relations: Business/Industry" and "Feature Writing" during a ceremony held Jan. 20. ASV designs, manufactures and sells all-purpose crawlers and related accessories and attachments. With its patent-pending Maximum Traction and Support System(TM) undercarriage, ASV leads all rubber-tracked, all-purpose crawlers in technology and innovation. ASV's primary product, the Posi-Track, traverses nearly any terrain with minimal damage to the ground, making it effective in industries such as construction, landscaping and agriculture. For more information, visit ASV's website at http://www.asvi.com