---

Former Pepsico Executive Named to Goodyear's Top IT Position

21 February 2000

Former Pepsico Executive Named to Goodyear's Top IT Position

    AKRON, Ohio, Feb. 21 -- An executive with a wide range of
sales and marketing, business and financial experience has been named to
Goodyear's top information technology position.
    Effective March 6, Eric A. Berg, formerly a regional vice president for
the Frito-Lay division of Pepsico Inc., becomes Goodyear's Chief Information
Officer, reporting to Bob Tieken, executive vice president and chief financial
officer.  Berg has also been elected a Vice President of Goodyear.
    "We are very pleased to bring Eric Berg's wide range of experience and
skills to our company," said Tieken.  "He has demonstrated his talent for
getting results at a number of blue chip companies, including IBM and Pepsico,
in a variety of industries in the U.S. as well as international locations."
    "In an environment where E-Commerce has become a critical success factor,
we look forward to Eric's leading Goodyear's efforts to gain competitive
advantage through the innovative use of Information Technology."
    Berg, age 37, who earned a bachelor's degree in industrial engineering
from the University of Illinois, graduated from Harvard with a masters degree
in business administration.
    He began his career with IBM in 1985 as a health industry-marketing
executive, advising Chicago hospitals regarding the effective uses of
information technology.
    Between 1989 and 1996, he worked for McKinsey and Company as a senior
engagement manager, covering a wide range of assignments, including positions
in Hong Kong, New Zealand and Australia.
    In 1996, Berg joined Pepsico's Frito-Lay division as area finance director
in Houston, Texas.  A year later he became sales vice president designate
before a further promotion to regional vice president for the Pacific
Northwest region in 1999.
    Berg is married with four children and currently lives in Vancouver,
Washington.
    He succeeds Debra Walker who left Goodyear in 1999 to co-found an internet
start-up company.