---

Harley-Davidson Announces Two-for-One Stock Split and Quarterly Dividend

18 February 2000

Harley-Davidson, Inc. Announces Two-for-One Stock Split and Quarterly Dividend

    MILWAUKEE, Feb. 17 -- Harley-Davidson, Inc.
announced today that its Board of Directors approved a two-for-one split of
its common stock effective for shareholders of record on March 22, 2000 and
payable on April 7, 2000.  The company's Board of Directors also approved a
quarterly cash dividend of 4.5 cents per share for shareholders of record on
March 15, 2000 and payable on March 27.  The company currently has
151.6 million shares of common stock outstanding.
    "This is the fifth two-for-one split of our common stock since our 1986
initial public offering, and we are proud of the return we have provided for
our shareholders," said Jeffrey L. Bleustein, chairman and chief executive
officer of Harley-Davidson, Inc.
    Harley-Davidson, Inc. is the parent company of the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc.  Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise.  Buell Motorcycle Company produces sport and
sport-touring motorcycles.  Harley-Davidson Financial Services, Inc. provides
wholesale and retail financing, insurance and credit card programs to
Harley-Davidson dealers and customers.