BMWCentral.com Launches the First BMW Portal
17 February 2000
BMWCentral.com Launches the First BMW Portal; 'A One-Stop Shop for Everything BMW."
MCLEAN, Va., Feb. 17 -- BMWCentral.com, a joint venture of
Jump Internet, LLC and Heishman BMW, today announced its BMW-specific vertical
portal is live and available to independent shops, BMW dealers and enthusiasts
at http://www.bmwcentral.com. The new e-commerce site features what will soon be the
largest inventory of BMW parts, accessories and merchandise on the web, as
well as a BMW-specific search engine, free classifieds, websites, calendars,
forums, e-mail and more.
A simple intuitive interface and enhanced features enable BMW mechanics to
quickly and easily purchase parts or find answers to difficult questions.
Additionally, enthusiasts or the BMW curious can search the web for BMW-
specific information, interact with members of the community by participating
in discussion forums or find events listed in the BMW-related calendars.
"BMWCentral.com has been engineered from the ground up to provide quick
and easy access to parts and information," said Charlie Romero, company
President. "Take our SmartParts(TM) search, for example. A mechanic can enter
relevant keywords or a portion of a part number and quickly and easily
purchase the necessary part without having to fumble through microfiche."
BMWCentral.com's mission is to provide value to independent shops and
authorized dealers by eliminating inefficiencies in the auto parts industry.
"Our classifieds are simpler, too," continued Romero. "Unlike other
online auto classifieds that require the user to select from multiple pop-ups
and check boxes, BMWCentral classifieds offer a more familiar search box
allowing the user to simply type what they're looking for and retrieve
relevant results."
"Community is not just a brand extension of BMWCentral.com; community is
our business," said Scott Heishman of Heishman BMW. "We are solely focused on
building customer loyalty for BMWCentral.com and our partners by empowering
each user with knowledge in the easiest most fluid manner possible."
BMWCentral.com distributes BMW-related parts and accessories to
independent shops, authorized dealers and consumers via the internet and
aggregates BMW-related content from all over the web in one central, easy-to-
use portal to the benefit of mechanics and consumers alike.
ABOUT BMWCentral.com
BMWCentral.com, a joint venture of Jump Internet and Heishman BMW, is a
vertical portal focused on e-commerce to the BMW dealer and independent repair
shop community. To learn more about BMWCentral.com or to experience the next
generation of vertical e-commerce portals, visit http://www.bmwcentral.com.
ABOUT JUMP INTERNET
Jump Internet is a developer of web applications, vertical e-commerce
portals, and optimized internet advertising solutions. BMWCentral.com is Jump
Internet's second vertical automotive portal launched within the past three
months. http://www.PorscheZone.com was successfully launched in November 1999. Jump
anticipates launching http://www.iBenz.com, a vertical portal for Mercedes-Benz
related parts, in March 2000.
Jump Internet, LLC is located at 1825 Westmoreland St., McLean, VA 22101.
Telephone: 703-893-9852. Fax: 703-917-4221. Additional information is
available on the company's web site at http://www.jumpinternet.com.
ABOUT HEISHMAN BMW
Heishman BMW a premier BMW authorized dealer located in Arlington, VA has
been a BMW dealer for 27 years and in the automobile business for 45 years.
Additional information is available on the company's web site at
http://www.heishmanbmw.com.