PowerAdz.com Teams with FreeShop.com
15 February 2000
PowerAdz.com Teams with FreeShop.com to Provide Promotional Product Offers on 1,300 Online Newspapers
RENSSELAER, N.Y.--February 15, 2000--generate revenue for PowerAdz Affiliate Newspapers
PowerAdz.com announced today it has teamed with FreeShop.com to provide a variety of free, trial and promotional product offers to readers of more than 1,300 online affiliate newspapers in the PowerAdz `Dot-Com Newspaper Network.' The agreement will help to increase network transaction revenue for PowerAdz' affiliates.
FreeShop's wide range of offerings from hundreds of well-known companies will be heavily promoted and spread along a co-branded marketplace that appears across the extensive PowerAdz Network. Through the co-branded marketplace, consumers can discover, learn about or try new products, choosing from a broad selection of free and trial offers organized according to interest categories. Categories include automotive, computers and electronics, software, magazines, personal finance, home and living, e-mail newsletters, catalogs, health and sports, and travel. A special top-ten free offer list has been built into the co-branded site along with a list of 500 free magazine offers.
The addition of FreeShop.com's services to the PowerAdz' `Dot-Com Newspaper Network' further adds to the network's presence as an informational and merchandising portal for millions of consumers across the country. With its 1,300 online newspaper affiliates and growing, PowerAdz.com provides advertisers and e-commerce businesses with a tremendous and loyal buying audience.
"FreeShop.com gives us another reputable partner for our marketplace. The company's wide range of offers gives our affiliate web sites additional content and appeal for readers," PowerAdz.com Chairman Bob Godgart said. "We've been able to successfully partner with companies like FreeShop.com to construct a powerful marketplace for readers of our network newspapers. As our network continues to grow, we'll be able to generate additional transaction revenue for our affiliates."
A portion of the revenue generated from transactions on the site will be spread among PowerAdz' affiliate newspapers. Network affiliates are entitled to a portion of all transaction revenue generated from PowerAdz' growing marketplace, which includes co-branded sites with TWEC.com, RealMalls.com and GiftPoint.com.
"This alliance is a win-win situation for FreeShop and PowerAdz.com," said Tim Choate, President and CEO of FreeShop. "The FreeShop link will contribute to the ongoing growth of PowerAdz.com and drive a substantial volume of targeted traffic to FreeShop offers. It's a real success story for both companies."
PowerAdz.com provides affiliates with a turnkey Internet infrastructure, online business models, national advertising platform and e-commerce capabilities. In turn, affiliate newspapers continuously feed the network with unique regional and community news, classifieds and local advertising. By leveraging these assets network affiliates create a compelling online platform for advertisers and find that consumers, rewarded with relevant local information and the network's syndicated content, services and advertising stay on their sites for longer periods of time.
About PowerAdz.com
PowerAdz.com is a leading Internet infrastructure provider and aggregator of local, granular content, assembling the largest network of local, newspaper-based community portals on the Internet. The company publishes all or part of over 1,300 online newspapers, daily, has thousands of participating advertisers and over 20 state press association endorsements. The company's network advertising programs provide a unique opportunity to reach the "hometown" demographic.
PowerAdz.com affiliates are some of the largest newspapers, and community and suburban newspaper groups in the country. Affiliates include the Dallas Morning News, New York Post, Orange County Register, Milwaukee Journal Sentinel and the Bergen Record, in addition to hundreds of suburban, daily and weekly newspapers across America. Founded in 1996, PowerAdz.com markets its services under the AdQuest, CarCast, AuctionHill, ThinkHomes, CareerGold and Zwire! Internet brands. For more information, visit www.poweradz.com.
About FreeShop.com
FreeShop.com is a leading online direct marketing network that connects marketers and consumers in a fun, interactive environment. Consumers seeking to explore, learn about or try new products can choose from a variety of free, trial and promotional offers from hundreds of well-known companies at http://zwire.freeshop.com. FreeShop.com is headquartered in Seattle, Washington, and publicly traded on Nasdaq:FSHP.
For more information and a complete company background, please visit www.PowerAdz.com