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driversshield.com Auto Club Program Accelerates

15 February 2000

driversshield.com Auto Club Program Accelerates With the Signing on of New Partners, Protective Life Insurance and Aon ... More Doors are Opening
    PLAINVIEW, N.Y., Feb. 15, -- driversshield.com, a subsidiary
of FIRST PRIORITY GROUP, INC, today announced that another door
has opened, broadening the nationwide reach of the fast growing and innovative
driversshield.com array of specialized services.  Both Aon, with $20 billion
in assets and Protective Life Insurance Company with $13 billion in assets
will immediately begin offering to their customers the Company's highly
successful Affinity Auto Services and Discounts Program.
    Barry Siegel, Chairman and CEO of parent Company FPGP and
driversshield.com, stated: "We have already exceeded 500,000 members using our
Affinity Auto Services and Discounts Program, and with the addition of
Protective Life and Aon we will immediately increase our reach in the
marketplace and continue to accelerate our growth.  We are the only company to
offer an auto maintenance and repair membership program that has all the
features we have, including such things as, a lifetime warranty and the
nation's first web-based, complete collision repair management system.  Our
shareholders can expect many more relationships like this to develop, as we
quickly become the top choice of the nation's most prestigious financial
institutions and insurance companies."
    Chuck Misas, VP of Protective Consumer Direct said, "We are delighted to
add driversshield.com to our portfolio of consumer benefits products.  This
strategic relationship will allow us to enhance our existing client base,
increase distribution opportunities and facilitate our cross marketing
efforts.  The driversshield.com relationship supports Protective's core values
of Quality, Serving People, and Growth.  driversshield.com is a high value,
high utility product for our customers."
    The coupling of our recently introduced web-based collision claims
management system with our widely accepted driversshield.com Affinity Auto
Services and Discounts Program, has enhanced our ability to give insurance
companies a powerful set of tools to increase customer satisfaction, retention
and profitability in the intensely competitive personal lines auto insurance
marketplace, said Gerry Zutler, President of driversshield.com.
    driversshield.com is quickly becoming the national leader in the provision
of auto maintenance, repair services and collision repair solutions.  The
Company expects, that during the next few weeks, insurers will begin field
trials to utilize its new nationwide web based collision claims solution,
opening even more doors and capturing a large slice of the $30 billion
collision repair market pie.
    Many membership organizations already offer the full spectrum of
driversshield.com affinity auto club services as a benefit to their members.
A number of the world's finest financial institutions including Providian
Bank, Assurant Group (part of the Fortis group), Spiegel and Citibank are now
offering driversshield.com club services to their customers.  Since its
founding in 1983, First Priority Group through its subsidiary National Fleet
Service, Inc. has been providing comprehensive auto claims management services
for self-insured corporate and municipal vehicle fleets.  Customers include
such prominent companies as, IBM, The Disney Company, Hershey Foods, Time
Warner, Cablevision, Consolidated Freightways and Coca-Cola among others.
    Protective Marketing Enterprises, Inc. is the direct response marketing
subsidiary of Protective Life Insurance Company.  This subsidiary offers
consumers an array of low-cost, money saving, subscription products offering
members discounts on such services as dental and vision care, prescription
drugs, and legal and tax services.  Protective Life Insurance Company is a
diversified financial services and insurance company with over $13 billion in
assets. For more information on Protective Life, visit them on the Internet
@ http://www.protective.com.

    With almost $20 billion in assets, Aon Corporation is the world's premier
insurance brokerage, consulting services and consumer insurance underwriting
organization.  Aon creates value for its clients by offering knowledgeable,
flexible and innovative solutions, from mitigating risk to improving human
resources.  Their professionals provide convenient and efficient access to
Aon's far-reaching global network.  With these resources, Aon can create
customized solutions that bring tangible value to the bottom line. For more
information on Aon, visit them on the Internet @ http://www.aon.com.

    This announcement contains "forward looking statements."  Words
"anticipate," "believe," "estimate," "expect" and other similar expressions as
they relate to the Company and its management are intended to identify such
forward looking statements.  Although the Company and its management believe
that the statements contained in this announcement are reasonable, it can give
no assurances that such statements will prove correct.  Factors that could
affect the occurrence of events or results discussed herein are included with
those mentioned in the Company's filings with the Securities and Exchange
Commission.