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Modem Media Selected by GM in Three-year Agreement

15 February 2000

Modem Media Selected by General Motors in Three-year Agreement To Develop Internet Strategy and E-commerce Initiatives

 Anticipated Revenue of $30 million for Modem Media Over the Next Three Years

    NORWALK, Conn., Feb. 15 -- Modem Media , the
exclusive builder and marketer of customer-focused Me-business(SM) services,
today announced that they have been selected by General Motors Corporation
to drive the development and implementation of Internet initiatives
for e-GM, GM's e-commerce business unit. This relationship is anticipated to
generate $30 million in revenue for Modem Media over the next three years and
will include the support of Internet branding strategies, particularly for GM
BuyPower.  An online vehicle shopping and buying service, GM BuyPower provides
consumers with access to product inventory, dealer information, and
functionality for custom building a vehicle.
    Modem Media will begin working with General Motors immediately to continue
the implementation of strategic end-to-end Internet and e-commerce solutions
focused on the needs of customers and meeting those needs across multiple
channels.  General Motors will have access to Modem Media's full service
offerings, including:

    --Consulting and Research;
    --Strategy, Planning and Conceptual Development;
    --Service Building and Development;
    --Service Marketing and Distribution; and
    --Continuous Program Measurement, Analysis, and Improvement.

    "As one of the most respected corporations in the world, General Motors
has defined its leadership through innovation, superior business strategy and
dedication to customer service," said G.M. O'Connell, Modem Media Chairman and
CEO. "We are thrilled to be partnering with e-GM and look forward to working
closely with the new business unit on the development of future
customer-focused Internet initiatives that underscore GM's commitment to
excellence."

    About Modem Media
    Modem Media (http://www.modemmedia.com) is the exclusive builder and
marketer of Me-business solutions, a customer-focused approach to Internet
business.  Driven by customer needs, Modem Media identifies
Me-business opportunities, and utilizes its conceptual, technological and
marketing expertise to build, distribute and manage unique Me-business
solutions for global companies and Internet ventures. Headquartered in
Norwalk, CT, Modem Media's expanding global presence includes offices in New
York City, San Francisco, Toronto, London, Paris, Munich, Tokyo, Hong Kong and
an affiliate office in Sao Paulo. With more than 700 professionals worldwide,
Modem Media has created customer-focused Internet solutions for global brands
such as Citibank, Intel, Delta Air Lines, E*Trade, General Electric, IBM,
JCPenney and Unilever.
    Me-business is a service mark of Modem Media.

    This press release contains statements that are "forward-looking" within
the meaning of applicable federal securities laws, including the expected
revenue to Modem Media, which are subject to a number of risks and
uncertainties that could cause actual results to differ materially from those
anticipated. Factors that could cause actual results to differ include the
timing and scope of new projects and initiatives, and other factors more fully
discussed in Modem Media's filings with the Securities and Exchange
Commission.