Tire Kingdom, Valvoline and Mark Martin Join in Lube-A-Thon
15 February 2000
Tire Kingdom, Valvoline and Mark Martin Join in 'Biggest Lube-A-Thon In America' to Benefit Florida Big Brothers Big SistersRIVIERA BEACH, Fla., Feb. 14 -- Tire Kingdom, Valvoline and Mark Martin will be out to raise $15,000 on Feb. 18-19 in "the biggest Caring Hands lube-a-thon in America," with all money benefiting Big Brothers Big Sisters of Florida. "We're very excited to join Valvoline in hosting a record lube-a-thon event under their national Caring Hands program," said Tire Kingdom CEO Jim Wright at a press conference today at Tire Kingdom headquarters. On Friday and Saturday, Feb. 18-19, customers at 126 Tire Kingdom stores in Florida can participate by having their oil changed. Valvoline and Tire Kingdom will each donate $3 per oil change to Big Brothers Big Sisters of Florida. Consumers can also trace their handprints on a Caring Hands poster in each store. Mark Martin, the national spokesperson for the Caring Hands program, is the star of television and radio messages promoting the two-day event. Martin, driver of the No. 6 Valvoline car on the NASCAR Winston Cup circuit, is one of the favorites to win the Daytona 500 on Sunday, Feb. 20. "This will be the biggest Caring Hands Lube-A-Thon we've ever done," said Martin Kish, vice president of communications for Valvoline. The previous record was 100 stores. This involves 126 stores, by far a new record." "We are very pleased that Tire Kingdom and Valvoline have decided to do this lube-a-thon," said Mike Hancock, chair of the Florida association of Big Brothers Big Sisters. "The money we raise will help recruit new mentors for kids on waiting lists throughout the state." Valvoline began the Caring Hands program in 1999 and raised over $200,000 towards a goal of $1 million for Big Brothers Big Sisters. Tire Kingdom, headquartered in Riviera Beach, was founded in 1972. In addition to its 126 Florida stores that perform oil changes, it operates an additional 18 Florida stores that do not perform oil change services and four other stores in North Carolina. Besides being Florida's number one tire retailer, Tire Kingdom performs other auto maintenance services, alignments, brakes, shocks, struts and batteries. Valvoline is based in Lexington, Ky., and has sales in more than 140 countries. Brands include Valvoline Motor Oils, Zerex Antifreeze, Pyroil automotive chemicals and Eagle One premium appearance products. Valvoline is the No. 1 choice of America's top mechanics. CONTACT: Chrissy Arnold of Tire Kingdom, 561-842-4290, or Martin A. Kish of Valvoline, 606-357-7256.