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Special Interest Autos Magazine Broadens Editorial Focus

14 February 2000

Magazine to Reflect Wider Interests in the Collector-Car Hobby

    BENNINGTON, Vt. -- Although, in many ways, the current issue of Special 
Interest Autos magazine is like the previous 174 issues, offering in-depth 
drive reports of original and restored collector cars and feature articles on 
every aspect of the old car hobby, the February 2000 issue starts a new era 
to better reflect the changing demographics of the hobby.

    Special Interest Autos (SIA) features a more contemporary look, including
more color pages, exciting action photography, and intriguing layouts, along
with additional editorial departments to provide readers with more information
on books, scale models, on-line resources, and collector car values.  In
addition, there will be more features on big American cars from the Fifties
and Sixties and muscle and performance cars from the Sixties and
Seventies -- with an occasional article on an especially interesting car from
the Eighties.

    The current issue is the magazine's first "themed" issue, with
contributing editor Terry Pellegrin profiling the best muscle cars from each
Detroit auto company division from 1964 - 72, including a drive report on the
1965 Pontiac GTO -- the magazine's cover story.

    Other features include drive reports on the 1920 Buick K-44 Roadster, the
1938 Dodge, Series D-8 convertible, an event profile of the annual vintage
racing weekend at Watkins Glen International Raceway, and a feature on an
unlikely classic -- a 1990 Yugo Cabrio -- dubbed the "Balkan Bomb" by author
Mike Cook.

    Editor Richard Lentinello wants to get out the word, however, that the
current SIA subscriber won't lose what the magazine has provided since 1970,
for over 175 issues.

    "Special Interest Autos will continue to cover pre-war and post-war models
(WWII), as well as a few European collector cars and Brass-era autos from the
turn of the century," said Lentinello, who became editor of the magazine in
July.

    SIA currently has a readership of over 50,000 and is published six times a
year.  It is available both at newsstands and by subscription from Hemmings
Motor News.

    Since 1954, Hemmings Motor News has served the collector-car hobby as its
primary trading place and currently carries over 800 pages of hobby
advertising each month to a paid circulation of nearly 260,000 and readership
over 500,000.  Loaded with tens of thousands of classified and display ads for
collector cars, trucks and motorcycles, parts and services, clubs and events,
and other hard-to-find resources for the hobbyist, Hemmings has become
indispensable to the collector car enthusiast.

    Along with the monthly Hemmings Motor News, the company also publishes the
Hemmings' Vintage Auto Almanac, the world's most complete directory for the
collector-car hobby and industry, as well as Hemmings Rods & Performance, a
hobby/industry directory for street rod enthusiasts.

    Hemmings also offers a complete line of ancillary products, which includes
an extensive line of die-cast models, calendars, books and clothing -- all
available by phone or online.