PDCA Marketing Completes Co-Marketing Alliance Program for Lexus

10 February 2000

PDCA Marketing Completes Co-Marketing Alliance Program for Lexus; Lexus Chooses PDCA for its Unparalleled Partnership Marketing Expertise

    EL SEGUNDO, Calif.--Feb. 9, 2000--PDCA Marketing Inc., a leading strategic planning and partnership marketing company, today announced that it has completed a co-marketing alliance program for its client, Lexus, with the consumer card services group of a major financial services company.
    The program, to be announced today, will be called the Lexus Platinum Series.
    "Lexus, a high-end brand leader and quality nameplate in the automotive industry, was looking for a partner that would add value to its special edition program, and reinforce its reputation for prestige and outstanding customer service," said Leo Parente, president, PDCA Marketing. "We researched the market, developed various lifestyle strategies and proposed candidates who we thought would complement the Lexus brand."
    "We are very happy to have had the opportunity to work with Lexus and help develop a partnership based on an innovative co-marketing alliance. This should be a win for Lexus, American Express, and the consumer," said Laura Bevan, vice president, PDCA Marketing.

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    PDCA Marketing Inc. (www.pdcamarketing.com), which has offices in Redondo Beach, Calif., and New York City, is a leading strategic planning and marketing services organization specializing in partnership marketing. Past and current projects include work with Budget Rent-A-Car, General Motors, Louis Dreyfus Energy, MCI Worldcom, Peter Max and Toyota. For more information call 212/396-9303 or e-mail: pdcamarketing@msn.com.

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