EWRX Enters Strategic Relationship with Adsmart
8 February 2000
EWRX Enters Strategic Relationship with Adsmart to Provide Exclusive Third Party Advertising Representation to its Company of Web Sites...
DENVER--Feb. 8, 2000--(OTC BB:EWRX)EWRX (pronounced E-works) Internet Systems Inc., (www.ewrx.com) (OTC-BB-EWRX) a leading Internet company in the Specialty Automotive aftermarket, announced today that it has entered into a contract with Adsmart, a majority owned subsidiary of CMGI Inc. (CMGI) and one of the largest online advertising networks for exclusive third-party advertising representation for all existing and future EWRX automotive company websites.
On January 20, Engage Technologies, Inc. announced a definitive agreement to acquire Adsmart. Upon closure of the deal, Adsmart will be fully integrated with Engage. As a result, EWRX will receive a single next generation solution that combines Engage's technologies with Adsmart's targeted and branded sites, providing EWRX with a customer life cycle program that will help them turn prospects into loyal customers and increase their online marketing ROI.
Through the EWRX/Adsmart relationship, (www.classicar.com), (www.classictruckshop.com) and (www.motorhood.com) joins Adsmart's elite Automotive network, comprised of some of the nation's top automotive websites. Exposure in this network will increase EWRX-owned websites' presence to major advertising media buyers and national automotive and non-automotive advertisers, resulting in significantly increased revenue from banner ad placement. Since the entering into the agreement with Adsmart, sales of banner ad inventory on EWRX-owned automotive sites has risen from 15% to 100%.
"We're excited to be part of Adsmart's exclusive network of over 400 brand sites, which last month saw over 3 billion ad impression sales," says Carl LaFlamme, V.P. of Marketing for EWRX. "Our audience has grown through over four years of continuous delivery of content rich online information for classic car and truck netizens. By entering into this agreement, Adsmart is showing its confidence in the quality of our audience and in what we're building through our group of automotive websites."
"Adsmart's Automotive network was designed to provide advertisers with highly targeted and branded sites like EWRX in order to reach online prospects and customers," explains John Federman, CEO and chairman, Adsmart. "We're proud to be entering into an agreement with one of the most successful companies in the Specialty Automotive aftermarket, and intend to help continue their success."
EWRX will maintain its in-house advertising sales department, which will continue its close working relationships with many auto aftermarket and specialty vendors and manufacturers that make up the Specialty Automotive Market.
About EWRX:
EWRX is an Internet Services Company with holdings focused on destination community web sites and web site development within the $20 Billion Specialty Automotive Aftermarket. As owner of the largest Classic Car and Classic Truck communities on the Internet, EWRX is already a major Internet presence within the Specialty Automotive Aftermarket and is perfectly positioned to expand its role through its growing network of companies.
Through its subsidiary, North Fork Webwrx Inc., the leading web site developer in the Specialty Automotive Aftermarket, EWRX provides high-end web site design, Internet database software and services, custom e-commerce solutions and Internet Marketing consulting.
The statements contained in this release that are not historical facts, are forward-looking statements under the federal securities law. These forward-looking statements are no guarantee of future performance, and involve certain risks, uncertainties and presumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed or implied by such forward-looking statements. EWRX.com takes no obligation to update publicly any forward-looking statements, whether as the result of new information, future events or otherwise. Among the important factors that could cause EWRX.com's actual results to differ materially from those expressed in, or implied by the forward-looking statements, are changes in general economic conditions and increased or unexpected competition. This release is not an offer of securities for sale in the United States; securities may not be offered or sold in the United States without registration or an exemption from registration.