American Isuzu Motors Reports January SUV Sales Up 24%
6 February 2000
10-year / 120,000 Mile Powertrain Limited Warranty Cited as Substantial InfluencerCERRITOS, Calif. -- American Isuzu Motors Inc.'s (AIMI) SUV division, building on its solid performance in 1999, opened the new year with a robust 24% sales increase in January 2000 compared to January 1999 numbers. AIMI's core products of Rodeo, Amigo, and Trooper, were strong in January with the latter's sales up an impressive 50%. The company's executives attributed the new 10-year, 120,000-mile Powertrain Limited Warranty as a major factor to the sales performance. Rodeo's January, 2000 retail sales rose 16% compared to last January and Amigo showed a healthy 13% retail sales increase for the same period. In addition, VehiCROSS continued to sell at near target levels. "We're extremely pleased with our customers' response to our SUV line in January," said Bob Reilly, AIMI's senior vice president, COO, SUV. "The fresh new styling on the 2000 Isuzu SUVs is very appealing as is the mix of technical innovations such as Intelligent Suspension Control and the industry leading TORQUE-ON-DEMAND(R) 4WD system. The combination of great new looks, an excellent technical package and our 10 year/ 120,000 mile Powertrain Limited Warranty, the longest warranty in the industry, is proving irresistible. We're expecting a very strong year." "We're excited about starting the new-year on such positive footing," said Buck Trawick, vice president, SUV Sales. "Our SUVs closed last year with solid, respectable gains and that trend is continuing for us." American Isuzu Motors Inc. is the U.S. distributor of Isuzu sport utility vehicles, commercial vehicles and diesel engines.