3M Expands Online Adhesives Marketing With AdhesivesMart.Com
3 February 2000
3M Expands Online Adhesives Marketing With AdhesivesMart.Com
NEWTON, Mass.--Feb. 3, 2000--for 3M Distributors and Salespeople Worldwide
The 3M Adhesives Division has contracted with AdhesivesMart.com to receive leads generated by a first-of-its-kind online marketing program. AdhesivesMart. com offers the world's largest online searchable database of industrial adhesives. By agreeing to have its products included in this database, 3M will receive highly qualified sales leads for its distributors and worldwide sales force.
"AdhesivesMart.com offers us an opportunity to reach prospective customers we might otherwise miss," said Channel Market Manager Eric Prestrud, who is in charge of e-commerce activities for 3M's Adhesives Division. "We believe customers appreciate the impartiality that AdhesivesMart offers and recognize that today we cannot offer this type of service. We are still in the early stages of our relationship, but we are pleased with the leads and service we have received thus far."
"We are very excited about including 3M among our valued Internet partners because of their leadership position and worldwide presence," said Arthur Obermayer, president and CEO of AdhesivesMart. "Since we launched our web site early in 1998, we've generated leads for a tremendous variety of adhesives from all parts of the world. We've been contacted by prospects in remote locations and in types of businesses that would be nearly impossible to identify in any way other than the Internet.
"This agreement offers 3M an affordable, effective way to further strengthen their market coverage," added Obermayer. "Equally important, since 3M has the industry's most comprehensive range of adhesives, adding their products to our site is a big boon to users."
AdhesivesMart serves as a middleman between purchasers and suppliers of industrial adhesives. Using sophisticated software, it asks potential purchasers a number of questions about their requirements and then matches the responses to specifications from among many thousands of adhesives products from a broad range of suppliers. Visit the AdhesivesMart web site is at http://www.AdhesivesMart.com or send e-mail to bls@AdhesivesMart.com.