AdForce Steers Into the Classics; AdForce Signs Classicar.com
3 February 2000
AdForce Steers Into the Classics; AdForce Signs Classicar.com
CUPERTINO, Calif.--Feb. 3, 2000-AdForce, Inc., a majority-owned operating company of CMGI, Inc. , and a leading online provider of centralized, outsourced ad management and delivery services, today announced that it will provide online advertising services for Classicar.com (www.classicar.com), an industry leader in classic vehicle online publishing. Classicar.com is one of the largest destination web sites for the classic car community. The site offers visitors a range of pertinent services, including the sale or purchase of classic automobiles, insurance, financing and transaction facilitation. Under the terms of the agreement, AdForce will be the sole provider of Classicar.com's online advertising management and delivery services. AdForce will provide the fast, cost effective and reliable ad targeting, tracking and reporting technologies designed to assist Classicar.com in increasing its brand awareness and return on investment.About Classicar.com (www.classicar.com)
Classicar.com is the oldest and largest premier classic car community on the Internet. We provide the largest and most active listing of automotive related chat and message Boards on the Internet with over 100 chat and forums, all sorted by make and model.
As the source for information, community and e-commerce for the classic car enthusiast, Classicar.com also provides a searchable database with over 1000 car clubs, 200 events, 250 car and truck museums and 400 vendors. One of the largest classified ad sections featuring over 120 makes and 400 models, an online store, and news and editorial content.
About AdForce (www.adforce.com)
AdForce, a majority-owned operating company of CMGI, Inc., is the Force in Digital Marketing(TM) and a leading provider of centralized advertising services, enabling online publishers, rep firms and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of impressions monthly for some of the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products, which allow advertisers and publishers to target, deliver, measure and analyze Internet advertising programs. AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York, NY and Hong Kong.
This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits resulting from the agreement between AdForce and Classicar.com and the expected functionality of the combination of AdForce's and Classicar.com's technologies and products. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the risk that AdForce's technology and products will not successfully combine with those of Classicar.com, risks related to the business of AdForce; the adoption of new laws and regulations affecting the provision of Internet advertising services, including laws and regulations covering privacy, pricing and content; and increased competition and technological changes in the industries in which AdForce competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.