Morecars.net Signs the Automotive Fine Arts Society
3 February 2000
Morecars.net Signs the Automotive Fine Arts Society to Provide Users With Access to Quality Auto Artwork Online
MENLO PARK, Calif.--Feb. 3, 2000--Quality Automotive Artwork to Enthusiasts Worldwide
MoreCars.net, the developers of a primary auto enthusiast hub on the Internet, today announced a partnership with the Automotive Fine Arts Society (AFAS) that will provide MoreCars users with the ability to view and purchase quality automotive works of art online.
The announcement entails an online alliance between the two automotive industry forces that will provide MoreCars.net site users with access to AFAS' vast artist archives of unique automotive originals, prints, sculptures and posters.
"As part of our goal to provide industry and consumer auto enthusiasts with all things automotive, we have not overlooked the demand for quality automotive fine art," said MoreCars founder and Chief Executive Officer Maury O'Hearn. "Morecars.net is eager to provide users access to the Automotive Fine Arts Society archives of quality artistic works from renowned artists in addition to our vast network of auto dealers, museums, private owners, archives, experts and automobilia."
"Our alliance with MoreCars.net enables the AFAS to extend our worldwide presence among both automotive enthusiasts and art aficionados online," said Ken Eberts, founding president of the Automotive Fine Arts Society. He added, "We're pleased to align ourselves with an automotive enthusiast hub of Internet users that share our passion for automotive fine art."
The partnership between the two entities is composed of key benefits and opportunities for online auto enthusiasts and art aficionados worldwide. MoreCars.net will feature the content of the AFAS Web site (http://www.nitebridge.com/galhome.htm) and provide easy access to automotive fine art originals, posters and prints from renowned automotive artists for sale and exhibit, plus special events and lecture schedules on the site.
MoreCars.net visitors will have access to the AFAS' vast selection of automotive fine art paintings, prints and sculpture from many of the best-known and internationally respected automotive artists including Lawrence Braun, Dennis Brown, Tom Hale, Jay Koka, David Lord and Nicola Wood, among others.
Essentially, MoreCars.net visitors will have the ability to purchase a first-edition print from the newest installation on Koka's "Color of Speed" series or the 50th anniversary John Francis Marsh poster for the Pebble Beach Concours d'Elegance.
MoreCars.net
MoreCars.net will provide a comprehensive automotive Web community for the enthusiast, general public and commercial enterprise to display, observe, buy or sell, research, conduct business and socialize under the broad topic of automobiles and automobilia.
Starting in spring 2000, the site will offer an online "garage" for housing informative, entertaining, useful and engaging material on all things automotive -- from your daily driver to museum collections -- to anyone who wants one.
MoreCars will provide a forum for members to maintain garages on the site and allow them the option of submitting video, stills and data from their collections. The company also forms alliances with institutional content providers, such as manufacturers, museums, collectors, auctioneers and dealers, making their content more accessible to a wider, more targeted audience via MoreCars.net.
The site will also showcase vast troves of footage, both contemporary and historic, to entertain and inform the automobile enthusiast. MoreCars will feature user-friendly interfaces, and their exclusive search engine tool - VAROOM(TM) - that can easily provide even the most obscure cars, products, resources and information on the Web while simultaneously enabling consumers and businesses to communicate and transact with each other. In general, MoreCars.net will serve as the "missing link" that connects all things automotive on the Internet.
Automotive Fine Arts Society
The society was formed in 1982 by a group of six artists. Since then, members have been added yearly to the current total of 32. The society's first exhibit as a group was held at the Pebble Beach Concours d' Elegance in 1986 and continues annually. In 1988, the society began publishing its magazine originally titled AFAS Quarterly.
In 1998, the name of the publication was changed to Automotive Fine Art, A Journal of the Automotive Fine Arts Society. From 1986 until 1990, AFAS' exhibitions were produced with the help of Robert E Larivee Sr. and his company, Group Promotions of Pontiac, Mich.
The Infiniti Division of Nissan became the AFAS sponsor in 1991 at Pebble Beach. Since 1996, the Pebble Beach exhibit has been sponsored by the Lincoln Division of the Ford Motor Co. Mercedes-Benz began sponsorship of AFAS's second show at the Amelia Island Concours in 1998.
For the past three years, AFAS has also co-sponsored a Children's Art Competition in conjunction with Road & Track Magazine to benefit the Carroll Shelby Heart Fund. The objectives of the society are to exhibit the automotive fine art works of its members, promote and publicize the work of its members, raise the standards of automotive art to a level of acceptance as serious fine art from the point of view of both collectors and critics, and to provide, through the society, a practical means to form enduring friendships, exchange ideas and build fellowship among automotive fine artists and enthusiasts. For more information about the AFAS, visit http://www.autoartgallery.com or http://www.nitebridge.com/galhome.htm.