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Action Performance Signs Exclusive Licensing Agreement With Ernie Irvan

3 February 2000

Action Performance Signs Exclusive Licensing Agreement With Ernie Irvan Enterprises; Historical Die-Cast Series to be Created for NASCAR Champion Ernie Irvan

    PHOENIX--Feb. 2, 2000--Action Performance Companies Inc., Wednesday announced that it has signed an exclusive, five-year merchandise licensing agreement with Ernie Irvan Enterprises to create a historical series of collectible die-cast replicas of cars driven by NASCAR champion Ernie Irvan.
    Under terms of the contract, Action obtains rights to manufacture, promote, market, distribute and sell collectible die-cast replicas of the following Irvan cars: 1987 No. 56 Dale Earnhardt Chevrolet (Marc Reno); 1987 No. 6 Dale Earnhardt Chevrolet (D.K. Ulrich); 1988 No. 2 Pepsi/Kroger (D.K. Ulrich); 1990 No. 90 Bullseye BBQ (Junie Donlavey); 1991 No. 4 Kodak Daytona Winner Car (Morgan-McClure); 1994 No. 28 Mac Tools Busch Car and No. 10 Mac Tools Truck (Ernie Irvan); 1995 No. 88 Texaco Car; 1997 No. 28 Texaco Ten Year Anniversary Car; and the 1999 No. 84 Federated Auto Parts Busch Car (Irvan-Simo).
    Other cars also may be included. The contract extends through 2004.
    "Ernie Irvan's 13-year career was filled with great moments, and some really great cars," said Fred Wagenhals, Action chairman, president and chief executive officer. "He is a legendary driver with many devoted fans. We're glad to make these collectibles available to the fans so they can share in Ernie's past successes and own a piece of racing history."
    Irvan said, "I have great memories of those cars, and I hope my fans do too. I'm proud that Action is making this series and it is a really great way to commemorate some of my best racing experiences."
    Action Performance Companies Inc. is the leader in the design, marketing, promotion and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia.
    The company markets and distributes products through a variety of channels, including the Racing Collectables Club of America (RCCA), online at goracing.com, trackside at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers.