Steel Wheels With Permanent Trim Quickly Gaining Acceptance in Automotive Market
3 February 2000
Steel Wheels With Permanent Trim Quickly Gaining Acceptance in Automotive Market, Reports Wheels Task Force of American Iron and Steel InstituteCost and weight advantage over aluminum are key factors DETROIT, Feb. 2 -- Low cost, lightweight, steel wheels with permanent trim are quietly and quickly gaining ground over aluminum wheels. The Wheels Task Force of American Iron and Steel Institute reports that the use of steel wheels with permanent trim in today's vehicles is increasing at a phenomenal rate. "There are more than eight million steel wheels with permanent trim on the road today, compared with just 600,000 five years ago," said Chuck Gregoire, chairman, Wheels Task Force. "This growth demonstrates that automakers have analyzed and increasingly accepted the use of steel wheels with permanent trim instead of aluminum wheels. For many automakers, cost savings are the driving factor. Using steel wheels with permanent trim instead of cast aluminum wheels saves between $20- $40 per vehicle, without sacrificing styling, appearance and customer value, Gregoire reports. Examples of current production vehicles using wheels with permanent trim include: * GM Astro Van/Safari -- 100,000/year * GM Silverado/Sierra -- 1,000,000/year * Ford Explorer/Ranger -- 1,000,000/year * Ford Expedition/Navigator/F150 -- 650,000/year * Chrysler Full-Size Ram Van -- 100,000/year Wheels with permanent trim are defined as base steel wheels with highly- styled permanently bonded trim. Styling manufacturers such as McKechnie Vehicle Components and URETECH International, Inc. (members of the Wheels Task Force) each offer their automotive customers various types of permanent trim to achieve this styled look, while maintaining affordability. McKechnie offers three types of cladding for its wheels: DuraClad, which is a one-piece, stainless steel construction; Multi-Clad which combines plastic and stainless steel and PlastiClad which utilizes a wrap-around flange. URETECH uses a treatment known as PermaStyle, which applies a lightweight urethane structural foam to a steel wheel, resulting in a solid, integral wheel product that provides advanced styling opportunities with superior durability characteristics. For more information on steel wheels with permanent trim, contact Darryl Martin, senior director, Automotive Applications, AISI at 248-945-4760, or contact him via e-mail at martind@autosteel.org. American Iron and Steel Institute (AISI) is a non-profit association of North American companies engaged in the iron and steel industry. The Institute comprises 46 member companies, including integrated and electric furnace steelmakers, and 175 associate and affiliate members who are suppliers to or customers of the steel industry. For more news about steel and its applications, view American Iron and Steel Institute's website at http://www.steel.org . The Automotive Applications Committee (AAC) is a subcommittee of the Market Development Committee of AISI and focuses on advancing the use of steel in the highly competitive automotive market. With offices and staff located in Detroit, cooperation between the automobile and steel industries has been significant to its success. This industry cooperation resulted in the formation of the Auto/Steel Partnership, a consortium of DaimlerChrysler, Ford and General Motors and the member companies of the AAC. This release and other steel-related information are available for viewing and downloading at American Iron and Steel Institute/Automotive Applications Committee's website at http://www.autosteel.org . Automotive Applications Committee member companies: AK Steel Corporation Bethlehem Steel Corporation Dofasco Inc. Ispat Inland Inc. LTV Steel Company National Steel Corporation Rouge Steel Company Stelco Inc. US Steel Group, a unit of USX Corporation WCI Steel, Inc. Weirton Steel Corporation The following organizations participate in the Wheels Task Force of the AAC: Accuride Canada Inc. Accuride Corporation Bethlehem Steel Corporation Central Manufacturing Company DaimlerChrysler Corporation Ford Motor Company General Motors Corporation Hayes-Lemmerz International LTV Steel Company Lake Erie Steel Company Limited McKechnie Vehicle Components National Steel Corporation Rouge Steel Company Topy Corporation URETECH International Inc.