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Toyota Reports Best-Ever January Sales

2 February 2000

Toyota Reports Best-Ever January Sales
    TORRANCE, Calif., Feb. 1 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported best-ever January sales of 128,123 vehicles, up
35.7 percent over the same period last year.
    "It wasn't supposed to be this good," said Jim Press, TMS executive vice
president.  "Industry sales have tracked the steady rise in personal income
and personal spending.  It's been an enjoyable ride, but we have plans in
place for a slower pace, if necessary."
    Both TMS sales divisions broke January sales records.  The Toyota Division
posted best-ever January sales of 114,866 units, up 38.3 percent, while the
Lexus Division also enjoyed best-ever January sales of 13,257 vehicles, up
16.5 percent.
    Total Toyota Division passenger car sales were up 44.5 percent for a
best-ever January.  Passenger car sales were led by best-ever January sales of
the Camry, which sold 40,285 units, up 34.0 percent.  The all-new Avalon also
scored best-ever January sales of 8,177, up 94.7 percent.  Corolla sales were
up 8.7 percent compared to January 1999 as were Celica sales, which reached
3,820.  The ECHO, Toyota's all-new subcompact car, recorded its best month of
sales since being introduced last October, with 4,068 units sold.
    Toyota Division light truck sales, up 28.1 percent to 39,881 units for a
best-ever January, were led by the 4Runner which posted sales of 9,344, up
8.2 percent compared to the same period last year.  Both the Sienna minivan
and Land Cruiser recorded best-ever January sales of 7,527 and 1,790 units
respectively, while the Tundra full-size pickup had a strong month, selling
6,900 trucks.
    The Lexus Division's record-breaking January sales were led by its popular
RX 300 sport utility vehicle, which sold 6,398 units, up 61.2 percent over
January 1999.  LX 470 sales rose 29.2 percent for the month while the ES 300
sedan posted a 4.3 percent gain in January sales, with 3,185 cars sold.
    Sales of North American-built vehicles accounted for 60.7 percent of total
January sales.  There were 25 selling days in January 2000, equaling the
number in January 1999.

                              TOYOTA/LEXUS SALES
                                JANUARY, 2000

                           CURRENT MONTH          CALENDAR YEAR TO DATE
                                           DSR %                      DSR %
                       2000       1999     CHG     2000      1999     CHG
    TOTAL VEHICLE
     SALES           128,123     94,414    35.7  128,123    94,414    35.7
     Memo: Total
      Toyota Div.    114,866     83,035    38.3  114,866    83,035    38.3
     Memo: Total
      Lexus Div.      13,257     11,379    16.5   13,257    11,379    16.5

    TOYOTA DIV.
     IMPORT CAR       22,489     11,268    99.6   22,489    11,268    99.6
    LEXUS IMPORT
     CAR               5,495      6,353   -13.5    5,495     6,353   -13.5
    TOYOTA DIV NA
     BUILT CARS       52,496     40,632    29.2   52,496    40,632    29.2
    TOTAL TOYOTA
     CARS             80,480     58,253    38.2   80,480    58,253    38.2

    SPORT UTILITY
     VEHICLES         22,430     19,306    16.2   22,430    19,306    16.2
     Memo: Lexus
      Sport Utility    7,762      5,026    54.4    7,762     5,026    54.4

    SMALL VANS         7,527      5,612    34.1    7,527     5,612    34.1
    PICKUPS           17,686     11,243    57.3   17,686    11,243    57.3

    * NORTH AMERICAN
     BUILT VEHICLES
    COROLLA           18,635     17,144     8.7   18,635    17,144     8.7
    CAMRY             25,684     19,288    33.2   25,684    19,288    33.2
    AVALON             8,177      4,200    94.7    8,177     4,200    94.7
    SIENNA             7,527      5,612    34.1    7,527     5,612    34.1
    PICKUP            17,685     11,136    58.8   17,685    11,136    58.8
    TOTAL             77,708     57,380    35.4   77,708    57,380    35.4
    N.A. VEHICLES
     % OF TOTAL        60.7%      60.8%      --    60.7%     60.8%      --

    SELLING DAYS          25         25      --       25        25      --

    DSR = DAILY SELLING RATE