The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Mitsubishi Motors Reports Increased Sales for January 2000

2 February 2000

Mitsubishi Motors Reports Increased Sales for January 2000; Second Best January in Company's U.S. History
    CYPRESS, Calif., Feb. 1 -- Mitsubishi Motor Sales of America,
Inc. (MMSA) today reported a strong start for 2000, with January vehicle sales
of 18,787 units, up 9.1% from January 1999.  The increase, the second best
January in MMSA history, was attributed to strong buyer demand for the Galant
mid-size sedan, Eclipse sport coupe, and Montero Sport mid-size SUV.

    Some figures of note:

    -- MMSA reported sales of 6,184 units, an increase of 40.4% above January
       1999 for its award-winning Galant

    -- The new-for-2000 Eclipse sports coupe continues to attract new
       customers, with sales of 3,668 units, a 36.2% increase from the
       previous year

    -- The restyled Montero Sport sold 4,224 units, a 20.5% rise over January
       1999

    "Continuing our success from the tremendous momentum of a record 1999,
Mitsubishi Motors is off to a good start for 2000," said Pierre Gagnon, MMSA
executive vice president and chief operating officer.  "We're pleased that
consumer attraction to our three core products -- Galant, Eclipse and Montero
Sport -- continues to be strong.  The only thing holding us back from even
stronger sales is tight inventory."
    Gagnon expects that the March launch of the 2001 Eclipse Spyder
convertible and all-new 2001 Montero luxury sport utility vehicle will
continue to bring in more showroom traffic for Mitsubishi Motors products.
    Mitsubishi Motor Sales of America, Inc. was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including coupes, convertibles, sedans and sport utility vehicles.  Its
website can be accessed at mitsubishicars.com.


     Sales Results, January 2000: Mitsubishi Motor Sales of America, Inc.

                                Jan. '00        Jan. '99          % Change
                                Month/YTD      Month/YTD          Month/YTD

    Passenger Car Sales*     14,181/14,181   13,275/13,275         6.8%/6.8%

    Sport Utility Vehicles**   4,606/4,606     3,942/3,942       16.8%/16.8%

    Total Vehicle Sales      18,787/18,787   17,217/17,217         9.1%/9.1%

    US Assembled Cars:         9,899/9,899     8,114/8,114       21.9%/21.9%
    Imported Cars:             4,282/4,282     5,161/5,161     -17.0%/-17.0%
    Imported Truck/SUVs:       4,606/4,606     3,942/3,942       16.8%/16.8%
    US Assembled
     Vehicles (1):             9,899/9,899     8,114/8,114       21.9%/21.9%
    Imported Vehicles (2):     8,888/8,888     9,103/9,103       -2.0%/-2.0%

    *  Above totals include sales of U.S.-assembled Mitsubishi Motors vehicles
    ** Includes Montero Sport and Montero
    (1) Galant, Eclipse and Eclipse Spyder
    (2) Mirage, Diamante, 3000GT, Montero Sport and Montero