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Priceline.com Reports Record Fourth Quarter Financial Results

27 January 2000

Priceline.com Reports Record Fourth Quarter Financial Results

    NORWALK, Conn.--Jan. 27, 2000--

- 4th quarter revenue of $169.2 million is up 791% over 4th quarter 1998
- Net loss per share excluding certain items is $0.06 in 4th quarter 1999, compared to $0.14 in 4Q 1998 and $0.08 in 3Q 1999
- Priceline.com adds almost 1 million new customers in 4th quarter, bringing its total customer base to nearly 4 million
- 4th quarter gross margin of 14.2% is highest ever for priceline.com
- Company also reports full-year 1999 revenue of nearly half a billion dollars
- Company sets 2000 revenue target of $1 billion

    Priceline.com , the Internet pricing system that enables consumers to save money by naming their own prices for travel, automotive and home finance products, today reported record 4th quarter financial results and said that, based on early 1st quarter performance, it had established a target of $1 billion in revenue in 2000. The Company also reported that it added nearly 1 million new unique customers in the quarter and reduced its net loss per share excluding certain items to $0.06, or 2 cents per share better than the First Call consensus of analyst estimates and less than half the $0.14 per share loss priceline.com reported in the 4th quarter of 1998.
    Priceline.com reported revenue of $169.2 million for the fourth quarter ended December 31, 1999, a 791% increase over revenue of $19.0 million for the fourth quarter ended December 31, 1998. Gross margin for the 4th quarter was 14.2%, the highest ever for priceline.com. Gross profit for the fourth quarter of 1999 was $24.1 million, a 952% increase over gross profit of $2.3 million for the fourth quarter ended December 31, 1998. Gross profit and gross margin percentages for both periods exclude non-cash supplier warrant charges.
    Operating loss in the fourth quarter of 1999 was $12.7 million, compared to an operating loss of $12.9 million in the fourth quarter of 1998. Net loss in the fourth quarter of 1999 was $10.0 million, or $0.06 per share compared to a net loss in the fourth quarter of 1998 of $12.7 million, or $0.14 per share. Operating loss and net loss results for both periods exclude certain items as described in the footnotes to the table below.




                        Quarter Ended           Quarter Ended
                      December 31, 1999(1)    December 31, 1998(2)
                     ---------------------   --------------------

Revenue              $   169.2   million    $   19.0    million
Gross Profit         $    24.1   million    $    2.3    million
Operating Loss       $   (12.7)  million    $  (12.9)   million
Net Loss             $   (10.0)  million    $  (12.7)   million



(1) Excludes a non-cash charge of $910.4 million of net warrant costs
    related to the issuance of warrants to certain of priceline's
    airline partners (net of income from the receipt of a warrant to
    purchase shares in the Priceline WebHouse Club), a non-cash
    charge of $380,759 for supplier warrant charges, $264,744 in
    option payroll taxes resulting from the exercise of non-qualified
    employee stock options, and the write-off of $380,609 in deferred
    financing costs. (2) Excludes the effect of a non-cash charge of $61.0 million for the
    issuance of warrants to certain of priceline.com's airline
    partners and a $2.2 million charge for the accretion of preferred
    stock.

    Priceline.com also reported strong results for 1999, its first full year of operation. Revenue for the full year 1999 was $482.4 million, with $59.4 million in gross profit and a net loss of $52.5 million or $0.39 per share. That compares to 1998 results of $35.2 million in revenue, $1.7 million in gross profit and a net loss of $44.4 million or $0.55 per share. Gross profit and net loss results exclude non-cash net warrant costs, supplier warrant charges, option payroll taxes, and the write-off of deferred financing costs in 1999 and exclude non-cash net warrant costs, supplier warrant charges, stock based compensation expense and accretion of preferred stock in 1998. Including such items, reported net loss for the fourth quarter and full-year 1999 were $921.5 million and $1.1 billion respectively, and $75.9 million and $114.4 million for the fourth quarter and full- year 1998 respectively.
    "Priceline.com had a strong year and a particularly strong fourth quarter as we continued to deliver on our commitment to steadily reduce our operating losses and improve our operating margins on our way to profitability," said Richard S. Braddock, priceline.com's chairman and CEO. "This was a landmark quarter for priceline.com in terms of adding customers, increasing sales and margins, bringing on board new industry leading suppliers and partners and introducing new product initiatives."
    Braddock continued, "Based on our performance so far this year, we are now comfortable that our revenues will increase sequentially from the fourth quarter of 1999 to the first quarter of 2000 at a rate of at least 30%. More importantly, we have established a target of $1 billion of revenue for the year 2000, which is more than double our revenue in 1999."

Business Highlights

    During the 4th quarter, priceline.com added a record 982,000 unique customers (including the 80,000 unique customers who joined the Priceline WebHouse Club, a priceline.com licensee, in the 4th quarter). In total, priceline.com had 3.8 million unique customers at the end of the fourth quarter. Nearly half became customers in the last 6 months.
    During the fourth quarter, priceline.com continued to build a broad, horizontal e-commerce business and made substantial strides in solidifying and expanding its offerings into new vertical markets, as well as announcing several new Name-Your-Own-Price initiatives.
    In November, priceline.com announced that American Airlines, United Airlines and US Airways would join priceline.com's airline service. Today, all 8 major full-service U.S. airlines participate in priceline.com, as well as over 20 international carriers. Priceline.com believes that it now accounts for over 3% of all of the leisure airline tickets sold in the U.S.
    Priceline.com also announced during the fourth quarter a co-marketing agreement with Travelocity.com and Preview Travel. As part of the alliance with Travelocity.com and Preview Travel, all three Web sites will offer customers the ability to either name their own price through priceline.com, or purchase published-fare tickets through Travelocity.com and Preview Travel. The three companies will share a total customer base estimated at more than 20 million.
    Priceline.com Auto Services, LLC, expanded in the fourth quarter to cover 26 states. The Company also launched a market trial with Ford Motor Company in Florida where Ford customers can name their price for a new car and get that car from a local Ford dealership. As a result of these initiatives, priceline.com doubled the number of cars sold in the fourth quarter, compared to third quarter 1999.

Vertical Market Expansion

    Priceline.com announced plans in the fourth quarter to enter two new vertical markets. The Company said it would offer a Name Your Own Price service for rental cars in the first half of 2000, and that Budget Rent A Car and National Car Rental would be the first two companies to participate in the program.
    Long-distance calling is another service priceline.com said it would offer in 2000. The Company named Net2Phone as its first supplier for the new service that will allow customers to name their own price for individual calls or blocks of international and domestic calling time.
    As part of that marketing agreement, Net2Phone will pay priceline.com $18 million over three years in fees for being featured as priceline.com's premier service provider of long distance services. In addition to the consumer market, priceline.com said that this service would be attractive to small businesses that normally cannot negotiate deep discounts for their domestic and international calls.
    Also in the fourth quarter, priceline.com licensed its business model to Priceline WebHouse Club, a company that offers retail goods, beginning with groceries, on a Name Your Own Price basis. The service, which launched in November, has attracted over 125,000 customers in the New York area (or approximately 2% of all households) in its first 10 weeks of operation. To date, the service has sold more than 4 million grocery items. In return for the WebHouse Club license, priceline.com has received warrants allowing it to take a majority equity stake in the WebHouse Club under certain conditions. The financial results of Priceline WebHouse Club will not be included in priceline.com's financial statements unless those warrants are exercised.

International Expansion

    During the fourth quarter, priceline.com continued discussions with potential alliance partners to expand its services internationally. Yesterday, priceline.com announced the first in a series of international expansion initiatives. The Company announced an alliance with Hutchison-Whampoa, one of Asia's largest companies with an extensive Internet presence, to create a new company to introduce priceline.com's buyer-driven business model to China and Hong Kong, Singapore, Taiwan, India, Indonesia, Malaysia, the Philippines, India and Vietnam.

About priceline.com

    Priceline.com is the patented Internet pricing system that enables consumers to achieve significant savings by naming their own price for goods and services. Priceline.com takes consumer offers and then presents them to sellers who can fill as much of that guaranteed demand as they wish at price points determined by buyers.
    Priceline.com's "virtual" business model allows for rapid scaling using the Internet. Because the Company electronically collects consumer demand, it can fill this demand directly with sellers or by using proprietary databases. Priceline.com does not maintain or warehouse inventories in any of its product lines. Priceline.com is currently selling multiple services to its sellers across three distinct product categories: a travel service that offers leisure airline tickets, hotel rooms and rental cars, a personal finance service that offers home mortgages, refinancing and home equity loans, and an automotive service that offers new cars. Recently, priceline.com announced that it would also offer new services for long-distance telephone calling and credit cards.

For investor relations, contact: Raya Papp at priceline.com 203-299-8160 (investorrelations@priceline.com)

For press information, contact: Brian Ek at priceline.com 203-299-8167 (brian.ek@priceline.com) Mike Darcy at priceline.com 203-299-8168 (mike.darcy@priceline.com)

This press release may contain forward-looking statements that are made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions including, without limitation, "may," "will," "believes," "should," "could," "hope," "expects," "expected," "does not currently expect," "anticipates," "predicts," "potential," and "forecast," reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies and other factors described in the Company's filings with the Securities and Exchange Commission. The actual results may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.



                      priceline.com Incorporated
                  CONDENSED STATEMENTS OF OPERATIONS
                              (UNAUDITED)


                  Three Months Ended          Twelve Months Ended
                   Dec. 31,     Dec. 31,       Dec. 31,    Dec. 31,
                    1998         1999           1998        1999
                -----------  ------------  ------------  -------------

Revenues       $ 18,993,127 $ 169,213,345  $ 35,236,860  $ 482,409,988
Cost of Revenues:
  Product costs  16,701,948   145,104,504    33,495,745    423,056,185
  Supplier warrant 
   costs          3,029,014       380,759     3,029,014      1,523,036

Total cost of 
 revenues        19,730,962   145,485,263    36,524,759    424,579,221

Gross profit 
 (loss)            (737,835)   23,728,082    (1,287,899)    57,830,767

Expenses:
  Warrant costs, net, including $189,000,000
   of warrant income in the three and
   twelve months ended December 31,
   1999          57,978,678   910,442,774    57,978,678    998,831,785
  Sales and 
   marketing      8,462,960    23,238,316    24,388,061     79,576,556
  General and administrative, including
   $264,744  and $1,811,610 of option
   payroll taxes in the three and twelve
   months ended December 31, 1999,
   respectively   3,805,924    10,103,261    18,004,585     27,609,408
  Systems and business 
   development    2,962,666     3,777,513    11,131,650     14,023,168

    Total 
     expenses    73,210,228   947,561,864   111,502,974  1,120,040,917

Operating loss (73,948,063)  (923,833,782) (112,790,873)(1,062,210,150) 

Other expense             -      (380,609)            -       (380,609)
Interest income, 
 net                244,115     2,757,472       548,374      7,501,225
    Total other income/expense,
     net            244,115     2,376,863       548,374      7,120,616

Net loss       (73,703,948)  (921,456,919) (112,242,499)(1,055,089,534) 
Accretion on preferred 
 stock           (2,183,424)            -    (2,183,424)    (8,353,973)

Net loss applicable to common 
 shareholders $(75,887,372) $(921,456,919)$(114,425,923)$(1,063,443,507)

Basic and diluted loss per 
 common share      $ (0.81)       $ (5.91)      $ (1.41)       $ (7.90)
                                                                                     
Weighted average common shares 
 outstanding     93,167,679   156,031,746    81,231,425    134,621,746                           
                                                                                         

                      priceline.com Incorporated
                       CONDENSED BALANCE SHEETS
                              (UNAUDITED)

                              December 31,           December 31,
ASSETS                          1998                   1999
                              -------------         -------------

CURRENT ASSETS:
  Cash and cash equivalents $  53,593,026       $  133,171,813                    
  Short term investments           -                38,771,417
  Accounts receivable, net of allowance for uncollectible
    accounts of $290,823 and $1,960,680 at December 31, 1998
    and December 31, 1999, 
    respectively                                                    
                                4,176,980           21,288,946
  Related party receivable              -              507,770
  Prepaid expenses and 
   other current assets         2,433,542           17,999,123
     Total current assets      60,203,548          211,739,069

PROPERTY AND EQUIPMENT - net    5,926,877           28,006,478

WARRANTS TO PURCHASE COMMON STOCK OF
 WEBHOUSE CLUB, INC.                    -          189,000,000

OTHER ASSETS                      442,060           13,140,742

  TOTAL ASSETS              $  66,572,485       $  441,886,289
                                                                                        

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable          $  5,268,430        $  24,302,434
  Related party payable           32,447                    -                                                      
  Accrued expenses             4,258,641           13,695,269                                                  
  Other current liabilities      722,030            1,252,956                                                               
    Total current liabilities 10,281,548           39,250,659

LONG-TERM DEBT - net             989,018                    -
                                                                                      
CAPITAL LEASE OBLIGATIONS         26,074                    -

    Total liabilities         11,296,640           39,250,659

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY
  Preferred stock                311,262                    -
  Common stock                   745,802            1,310,937
  Additional paid-in 
   capital                   171,158,186        1,581,707,605
  Accumulated deficit       (116,939,405)      (1,180,382,912)
    Total stockholders' 
     equity                   55,275,845          402,635,630                                                        
                                                                                  
TOTAL LIABILITIES AND 
 STOCKHOLDERS' EQUITY      $  66,572,485       $  441,886,289