Web Search Engine Takes to the Speedway
28 January 2000
Northern Light(R) Announces Five-Year Sponsorship of the Indy Racing League Championship Points Fund -- ORLANDO, Fla., Jan. 27 -- The Indy Racing League and Northern Light Technology, Inc., an Internet search engine, today announced a long-term marketing and media partnership between a major motor sports series and an Internet company. Highlighting the five-year, multi-faceted agreement is establishment of the Northern Light Cup and a $1 million-dollar purse to the winner of the Indy Racing League championship to commence with the 2000 season. In addition to the Northern Light Cup, Northern Light will also underwrite $500,000 in driver awards in the Northern Light Circle of Champions to be disbursed at Indy Racing League events, beginning with the January 29 season opener at Walt Disney World Speedway in Orlando. Northern Light will also be the named title sponsor of Northern Light Bubble Day, the final qualifying day at the Indianapolis 500-Mile Race, and will support a $25,000 qualifying award on Bubble Day. Since the Indy 500 always has many more aspiring entrants than there are starting positions available, on Bubble Day the drivers "on the bubble" of the qualifying field have to decide whether to abandon their earlier qualifying times and try for a better one, or risk being bounced from the field by another driver in line to go out. It is a day of strategy and intense drama, success and heartbreak, with three television networks covering the entire 6-hour event live. As title sponsor of the Northern Light Cup and the individual race event Circle of Champions Prize Fund, Northern Light will be an advertiser in Indy Racing League television and radio broadcasts, and will support and promote the League in a variety of traditional media, as well as Internet ventures.