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Land Rover North America, Inc. Announces Executive Changes

27 January 2000

Land Rover North America, Inc. Announces Executive Changes

             Land Rover's Marketing Department Stronger Than Ever

    LANHAM, Md., Jan. 27 -- Land Rover North America, Inc. today
announced a number of executive changes within its marketing department. All
positions will report to James Selwa, Vice President, Marketing. Said Selwa,
"Land Rover's marketing efforts have long been industry leading in terms of
both creativity and results-the Land Rover brand is perhaps one of strongest
brands in the industry. And the brand is now positioned to grow. The
reorganization of the marketing department, with new people in new roles, will
guarantee Land Rover's leading role. Andrew, Larry, Curt and Chris bring a
wealth of experience and expertise to the company."
    Chris Marchand has been named Freelander Model Manager. In his new role,
Marchand will be responsible for all marketing and product planning activities
for the upcoming launch of Land Rover's newest vehicle, Freelander, into the
North American market. Freelander will be Land Rover's first all-new model
line in the U.S. since the Discovery was introduced in 1994. Marchand, a ten-
year veteran of Land Rover North America, was instrumental in the launch of
Land Rover Gear and the creation of Land Rover's award-winning Web site. Since
1997, he has directed all Range Rover marketing activities as Land Rover's
Range Rover Model Manager.
    Curt Imber has been appointed Range Rover Model Manager, replacing Chris
Marchand. Imber will assume all responsibility for national marketing and
product planning activities for Land Rover's Range Rover. Imber moves to Land
Rover from within the BMW Group. Since 1998, he has directed BMW of North
America's advertising and marketing efforts in the Southern Region as Regional
Field Marketing Manager. Imber brings to Land Rover a wealth of marketing
knowledge and two years of experience working with DeWitt Media, Land Rover's
media placement agency.
    Andrew Polsinelli has been appointed Relationship Marketing Manager.
Polsinelli, an eleven-year veteran of the automobile industry, will be
responsible for Land Rover's sponsorship and promotion activities, customer
loyalty programs, prospecting, and direct marketing activities. Polsinelli
will also oversee management of Land Rover's owner database. Polsinelli comes
to Land Rover from Nissan North America where he was Model Line Manager,
Xterra SUV and instrumental in the vehicle's successful North American launch.
    Larry Rosinski has been named Market Research and Planning Manager.  In
his new position, he will direct all market research activities for Land Rover
North America, including long-term strategic planning, product analysis and
consumer research. Rosinski brings to Land Rover ten years of professional
automotive research experience. Most recently, he was director of Automotive
Syndicated Services for Maritz Marketing Research in Toledo, Ohio.
    Land Rover North America, Inc., established in 1986, imports Range Rover
and Discovery Series II vehicles manufactured in Solihull, England, for sale
in the U.S. and is a wholly owned subsidiary of The BMW Group, Munich,
Germany.