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Dell Allies With bbcn.com to Support Automotive Dealer Industry

27 January 2000

Dell Allies With bbcn.com to Support Automotive Dealer Industry; B2B Site Partners With Top OEM to Round Out Technical Offerings for Customers

    HOUSTON, Jan. 27 -- BBCN, an Internet-based marketplace
allowing competitive purchasing between automotive dealerships and their
supply partners, announced today a new partnership with
Dell Computer Corporation .  As part of the collaboration,
bbcn.com will feature Dell products and services, offering end users
substantial savings and convenience.
    "Having firsthand experience with the automotive industry, Dell realizes
its importance and promise.  BBCN is a leading e-commerce company seizing this
sizable market opportunity with a well-defined execution strategy," said Terry
Sadowski, director of marketing for Dell's Small Business Division.
    EJ Simonsen, BBCN's director of strategic partnerships, says "bbcn.com
customers will benefit from Dell's well-deserved reputation for reliability,
service and value.  Furthermore, Dell has demonstrated its understanding of
our needs as a fast-moving enabler of Internet B2B e-commerce and they
continue to repeatedly deliver creative solutions in a cost effective and
efficient manner."
    Through this alliance, Dell is part of BBCN's Technology Services group, a
select set of premier partners enabling every auto dealer and supply partner
to more easily and effectively use bbcn.com.  By providing immediate access to
a variety of products and services -- such as Internet access, software,
hardware and Web design -- bbcn.com helps customers achieve cost savings and
extend market reach before they ever use the system.

    About bbcn.com
    bbcn.com is an Internet-based marketplace allowing for competitive
purchasing to take place between automotive dealerships and their supply
partners.  bbcn.com provides a secure, efficient and centralized online
process designed to measurably reduce expenses and increase net profits for
all participants.  At bbcn.com, users may harness the power of a vertical
portal that effectively matches buyers and sellers within the automotive
dealership industry.  For more information, call 1-877-222-6266 or visit
http://www.bbcn.com.

    All product and company names referenced may be trademarks of their
respective owners.

     FOR MORE INFORMATION CONTACT:
     Michele Luke, Pierpont Communications
     Office:  713/627-2223 ext. 118
     Mobile:  713/253-8380
     mluke@piercom.com