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Ford Motor Company Selects Amerigon Climate Control Seat

27 January 2000

Ford Motor Company Selects Amerigon Climate Control Seat

                    To Be Only Technology Used by Ford For
               Heated and Cooled or Heated and Ventilated Seats

    IRWINDALE, Calif., and DEARBORN, Mich., Jan. 26 -- Amerigon
Incorporated and Ford Motor Company jointly
announced today that the two companies have reached a nonbinding agreement in
principle whereby Ford will exclusively use Amerigon's proprietary Climate
Control Seat(TM) (CCS(TM)) system for heated and cooled or heated and
ventilated seats for a period of five years.  CCS makes it possible for both
the driver and front seat passenger of a vehicle to individually control the
warming or cooling of their respective seat for year-round comfort.  Amerigon
will continue to market CCS to seat suppliers and other vehicle manufacturers
worldwide.
    Ford Motor Company Purchasing Executive Director Lisa Klein commented,
"Ford selected Amerigon and CCS because we are impressed with the many
customer benefits of the feature.  We are committed to employing this
pacesetting technology to provide our customers a major enhancement in driver
and passenger comfort."
    Amerigon announced earlier this month that it was making shipments to
Johnson Controls, Inc. , a global market leader in automotive
systems, and that Lincoln Mercury, a valued Johnson Controls customer, had
publicly announced it has incorporated CCS technology as an option in its 2000
model year Navigator SUV.
    According to Amerigon President and CEO Richard A. Weisbart, under terms
of the agreement in principle, Ford will receive Warrants to purchase Amerigon
Common Stock if Ford meets predetermined CCS purchase volumes over the 5 years
of the agreement.  Ford's shareholding will be restricted to less than 10% and
it will play no role in the management of the company.  Further terms were not
disclosed.
    Amerigon, an emerging player in the global automotive industry, develops
and markets proprietary products for automotive OEMs.  In addition to the
Climate Control Seat (CCS) technology, the Company's products include the
AmeriGuard(TM) radar sensing system, designed to extend the driver's field of
view in such vehicle applications as enhanced parking aids, back-up warning
systems and side object detection.

    Certain matters discussed in this release, including the Company
continuing to allocate funds toward development and sales and marketing,
consumer demand for its products, expected revenue and revenue growth, expense
levels and expected losses for the foreseeable future, are forward-looking
statements that involve risks and uncertainties, and actual results may be
different.  Such risks and uncertainties include the acceptance and
performance of the Company's products, the Company's ability to develop new
products successfully and the ability to obtain new sources of financing.
Please also refer to the Company's Securities and Exchange Commission reports,
including but not limited to the Form 10-K for the year ended
December 31, 1998 and the Form 10-Q for the quarter ended September 30, 1999.