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Dealer Backlash at Glut of Online Sellers? Could Be!

24 January 2000

Dealers Form Statewide Website

    SEMINOLE, Fla.--Isuzu dealers statewide have combined their collective inventories on line in the largest suv website of its kind. Over 1500 new and used Isuzu Rodeos, Troopers and Amigos from Tampa Bay, Lakeland, Orlando and Jacksonville can be viewed on line.

    "It's been a goal of ours from the beginning to get all the dealers statewide on one combined site... it just makes sense," states Phil Davis, creator of the automotive super site. "As the marketing director for several Isuzu dealer groups in the nation, I thought it made great sense to use the power of the internet to deliver the inventories of all our dealers into the homes of the potential Isuzu buyers."

    Shoppers can actually view every new and used Isuzu from the inventories of 12 of the state's top Isuzu dealers. "Dealers in Miami, West Palm Beach and Sarasota have also expressed an interest in joining," Davis continues. But the biggest benefit is the cost savings the consumer enjoys. Many of the vehicles are listed several thousands of dollars below normal dealer invoice. "Dealers are very competitive on the internet and the consumer is the winner." Davis continues. Shoppers can view and make offers for the vehicles by visiting http://isuzudealers.com.