Lafontaine and Burns to Lead Delphi Sales, Marketing and Advertising
25 January 2000
Lafontaine and Burns to Lead Delphi Sales, Marketing and AdvertisingTROY, Mich., Jan. 24 -- Delphi Automotive Systems today announced the appointment of William A. Lafontaine to director of marketing and customer development. Also, the company said Joanne T. Burns replaces Lafontaine as director of marketing. Mark R. Weber, Delphi executive vice president of operations, PC&L, HRM and corporate affairs, made the announcement. Lafontaine assumes responsibility for Delphi's sales, marketing, marketing communications and customer relationship initiatives worldwide. In addition, he will lead the Marketing and Planning Task Team. He will report to Weber. Reporting to Lafontaine, Burns will oversee coordination of Delphi's advertising and brand building efforts globally. She also will manage the Delphi Customer Center at the World Headquarters in Troy, Mich. "As a public company, it is important to position ourselves appropriately in the market and build strong customer and shareholder loyalty for our brand. Bill and Joanne bring to Delphi's marketing strategy a level of experience to do that," said Weber. Since 1996, Lafontaine had been Delphi's director of marketing. He has over 18 years of automotive sales and marketing experience, including senior staff administrator in business planning for General Motors North American Operations where he assisted in the development of the brand management structure. Lafontaine earned a bachelor's degree in marketing and finance from Syracuse University. He also earned a master's degree in management from Northwestern University's J.L. Kellogg Graduate School of Management. Prior to her promotion, Burns was advertising manager for Delphi and was responsible for corporate and original equipment manufacturer (OEM) advertising, literature and Internet communications. Before joining Delphi, she held a number of marketing, sales and planning positions at General Motors, including brand building for the former Geo brand and advertising manager for the Malibu, Cavalier and Geo brands. Burns earned a bachelor's degree in industrial administration from Kettering University (formerly GMI). She earned a master's degree in business administration from Michigan State University. Delphi Automotive Systems, headquartered in Troy, Mich., USA, is a world leader in automotive components and systems technology. Delphi's three business sectors -- Dynamics & Propulsion; Safety, Thermal & Electrical Architecture; and Electronics & Mobile Communication -- provide comprehensive product solutions to complex customer needs. As of December 31, 1999, Delphi had approximately 203,000 employees and operated 166 wholly owned manufacturing sites, 39 joint ventures, 51 customer centers and sales offices and 27 technical centers in 37 countries. With the addition of Lucas Diesel Systems in January 2000, Delphi's headcount grew to approximately 213,500 employees worldwide. The company now operates 175 wholly owned manufacturing sites, 41 joint ventures, 51 customer centers and sales offices and 27 technical centers in 37 countries. Regional headquarters are located in Paris, Tokyo and Sao Paulo, Brazil. Delphi can be found on the Internet at http://www.delphiauto.com