Frequency Marketing, Inc. Names Jack Hodge Vice President, Sales

24 January 2000

Frequency Marketing, Inc. Names Jack Hodge Vice President, Sales

    CINCINNATI--Jan. 24, 2000--Frequency Marketing Inc. (FMI), a leader in the development of marketing programs which improve customer loyalty and profitability, today announced the appointment of John J. (Jack) Hodge as Vice President, Sales.
    Hodge will be responsible for all North American new business development.
    "For over 25 years Jack Hodge has helped clients solve business problems. His depth of marketing experience and breadth of industry knowledge will be a tremendous asset to our clients and a strong addition to our management team," notes FMI Sr. Vice President and COLLOQUY(R) Contributing Editor, Patrick LaPointe. "Jack's vision and leadership will help FMI continue its record growth and solidify our position as the leading provider of loyalty marketing programs which recognize and reward best customers for their purchases."
    A veteran marketing and management executive, Hodge has over 25 years of sales management experience with Maritz, Inc., a $2 billion marketing services company based in St. Louis, MO. Hodge joined Maritz in the early 1970's and held a variety of sales and marketing positions, most recently serving as Vice President, Market Development. He holds BS in Finance from St. Louis University and received his Professional Direct Marketing certification from the University of Missouri, Kansas City.
    FMI experienced record growth in 1999 and has added substantial depth to its management ranks within the past four months. In addition to Hodge, a new President, Thomas F. Hunter, and a new Vice President of Marketing, Michael T. Capizzi, joined the company in September. FMI also has announced the formation of a new subsidiary, Loyalty RealTime, LLC which will focus on emerging technologies in the loyalty marketing industry. Loyalty RealTime recently acquired Data Central, U.S., an Ocala, Florida-based provider of point-of-sale technology and services for retail loyalty programs. "Whether you call it frequency marketing, loyalty marketing or the broader term of customer relationship management, the idea of cultivating relationships with best customers has become the key marketing trend of the new millennium," adds Frequency Marketing, Inc.'s Chairman and CEO, Rick Barlow.
    For nearly two decades, Frequency Marketing, Inc. has provided complete resources for the design, implementation and management of loyalty-marketing programs, which recognize and reward customers based on their purchase behavior. FMI's Loyalty Solutions Platform is a unique and powerful software solution that allows companies to create flexible, fully customized loyalty programs in about 60 days. Additionally, FMI publishes the COLLOQUY(R) newsletter and COLLOQUY.COM Web site which report exclusively on frequency-marketing programs across all industries, around the globe. More information is available at www.frequencymarketing.com.