Market Scan Announces New ``Trade-Up'' Program

24 January 2000

Market Scan, Creator of Lease Prophet, Announces New ``Trade-Up'' Program; ``Easy Out'' for Dealers Using Other Leasing Systems

    ORLANDO, Fla.--Jan. 24, 2000--Market Scan(R) (www.marketscan.com), developer of the legendary Lease Prophet(R) (the automotive industry's most comprehensive, powerful leasing technology), announced its "Trade-Up" program for franchised automotive dealers at the National Automobile Dealers Association (NADA) Convention and Exposition in Orlando.
    This revolutionary new program provides attractive incentives that will enable dealers to transition from other software applications for leasing or sub-prime financing to Market Scan.
    Mike Mullen, vice president and chief operating officer of Market Scan, said, "We are offering an easy way for dealers to fulfill their contractual obligations to their present lease of sub-prime software and to purchase the suite of products from Market Scan. In fact, we will tailor the program and its incentives to each individual dealer's requirements. When dealers see how advanced Market Scan is, the many exclusive features it offers, and how it structures seemingly impossible deals for leasing, prime financing, non-prime financing or sub-prime financing...we are confident that a significant number of dealers will immediately trade up."
    Market Scan combines the features of Lease Prophet, enjoyed by large and small dealers throughout the continental United States, with even more features designed to structure and place finance transactions on the showroom floor.
    "The space in the sales office is getting crowded -- so many other software packages offer only a piece of the pie," Mullen added. "With Market Scan, virtually every conceivable way to twist a retail deal -- lease or finance -- is available at the touch of the screen...and all the answers are only seconds away."
    "Market Scan does it all," Mullen continued. "With the largest database in the industry, you will never have to turn a customer away because you didn't have an answer. This is also increasingly important for dealers selling cars over the Internet. They often have only a few seconds in which to structure a deal before the customer is surfing to another dealer. This program is for the dealer who wants it all...the best technology for his customers and the best management tools for his team. With `Trade-Up,' all we're doing for the dealer is making his decision easy."
    For the past three years, Market Scan has been named in Inc. magazine as one of America's 500 fastest-growing privately held companies. The company has headquarters at 31416 Agoura Road, Suite 205, Westlake Village, Calif. 91361. Phone: 818/703-8338. Fax: 818/707-8339. Web address is: www.marketscan.com.
    Satellite offices are located in Arizona, California (northern and southern), Colorado, Florida, Massachusetts, Missouri, New Jersey, Ohio and Texas. The company operates four training centers located in Southern California, New Jersey, Florida and Ohio.