Reynolds and Reynolds Certifies Lease Marketing Ltd. and Lease Link

24 January 2000

Reynolds and Reynolds Certifies Lease Marketing Ltd. and Lease Link As Part of Its Data Access Certification Program

    DAYTON, Ohio--Jan. 23, 2000--The Reynolds and Reynolds Company today announced that Lease Marketing Ltd. has completed the company's Performance Path(TM) Data Access Certification Program for Lease Link(R). This certification program allows third party vendors access to data within Reynolds' ERA2 automotive information management system, while using industry standard utilities designed to keep the auto retailer's information safe and secure.
    "This program puts more power in the hands of auto retailers by streamlining the flow of information that is critical to managing their dealerships," said Kurt Lieberman, group vice president and general manager, Reynolds' Retail Management Solutions Division. "The certified solution offered by Lease Marketing establishes a unique and efficient channel for data exchange that will deliver our auto retailing customers an entirely new level of information access."
    Lease Marketing's certified application - Lease Link - is America's premier and most comprehensive sales tool for new and used car leasing. All information - rates, residuals, regional and special programs - is updated daily, with Lease Link accurately calculating the best leasing package in seconds. Automatic credit score tiering and conversion van leasing is also included. Lease Link prints all forms, including lender, dealer and title documents.
    Lease Link provides the ability to quickly, easily and accurately present customers with leasing and conventional purchasing options to help them choose the one that is right for their lifestyle. Lease Link dealers can quote a lease with confidence, knowing that the program is error checking all lender parameters on every payment. Today, Reynolds and Reynolds and Lease Marketing offer an Interface with the powerful ERA2 dealership information system, giving the dealer immediate access to key vehicle and inventory data, saving valuable transaction time. Reynolds and Lease Marketing will continue to develop additional data transfers that will eliminate the need for duplicate entry and provide for a seamless leasing experience.
    For additional Lease Link information please call 1-800-546-0440 ext. 212, or e-mail kdillon@leaselink.com.
    For a third party to become certified, Reynolds tests, evaluates and then certifies access to and from Reynolds' solutions. The Data Access Certification Program is one piece of Reynolds' Performance Path, a suite of services designed to provide auto retailers with expanded access to new networking and retailing solutions. For more information on Performance Path, go to www.reyrey.com/auto/perfpath.html.
    Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management systems and related value-added services to automotive and general business markets. The company reported revenues of $1.63 billion for the 12 months ended Dec. 31, 1999. For more information on Reynolds and Reynolds, visit www.reyrey.com, or call The Reynolds and Reynolds Information Hotline at 1-888-4REYREY.