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OnStar Chooses SITEL to Handle Human Interface For Revolutionary In-Vehicle System

21 January 2000

OnStar Chooses SITEL to Handle Human Interface For Revolutionary In-Vehicle System

    BALTIMORE, Jan. 21 -- SITEL Corporation and
OnStar today announced the signing of a multi-year contract in which
SITEL will handle OnStar customer contacts from a new 750 workstation center
in Charlotte, North Carolina.  Financial terms were not disclosed.
    OnStar, a wholly-owned subsidiary of General Motors, has developed an
innovative in-vehicle safety, security and information service that uses the
Global Positioning System (GPS) satellite network and cellular technology to
link vehicle and driver to an OnStar Center, where Advisors are available
24 hours a day, 365 days a year to offer real-time personalized help.
SITEL is responsible to manage the Charlotte OnStar Center, integrating the
people and processes with the technology, applications and databases.
    Currently, more than 100,000 subscribers have the OnStar service.  OnStar
expects to be providing this service in over 1 million vehicles by the end of
2000.
    Phil Clough, SITEL's President and CEO, commented, "We are tremendously
excited to be part of this revolutionary new service that brings
state-of-the-art communication and customer service to the automobile.  There
is virtually limitless potential to how this service will transform the
functionality we associate with the automobile, especially as OnStar realizes
its vision of bringing Internet access to the automobile.  We are also very
proud to be expanding our relationship with General Motors."
    SITEL employees, serving as OnStar Advisors, will provide a broad range of
services to OnStar subscribers including automatic notification of airbag
deployment, stolen vehicle tracking, emergency services, remote door unlock,
remote vehicle diagnostics and roadside assistance.  Convenience services
include everything from finding ATM locations and getting directions to the
local zoo to arranging hotel reservations or ticket purchases.
    "OnStar is experiencing rapid growth as more drivers demand safety,
security and information services delivered to their vehicles," said Chet
Huber, general manager of OnStar.  "We look forward to our relationship with
SITEL at our new Charlotte OnStar Center as we establish the infrastructure to
accommodate our expanding subscriber base."
    SITEL Corporation is the worldwide leader in delivering eCRM solutions to
large corporations.  SITEL manages in excess of one million remote customer
contacts per day via the telephone, Internet and traditional mail.  On behalf
of its clients, SITEL finds, acquires and retains customers and helps build
and enhance value from these customer relationships.  More than 22,000 SITEL
employees operate from more than 75 customer contact centers, located around
the globe in 18 countries, and offer service in more than 25 languages and
dialects.  Please visit the Company's web site at http://www.sitel.com for further
information.

    This news release contains statements, which are considered
forward-looking within the Federal Securities laws.  The forward-looking
statements are based on the Company's current expectations and the Company
assumes no obligation to update any forward-looking statement.  Because
forward-looking statements involve risks and uncertainties, actual results and
future events may differ materially from those set forth in, contemplated by
or underlying the forward-looking statements.