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E.piphany Increases Reach in the Industry With Mitsubishi Customer Win

21 January 2000

E.piphany Increases Reach in the Automobile Industry With Mitsubishi Motors Customer Win

  Mitsubishi Selects E.piphany E.4 to Help Change the Way Consumers Buy Cars
                               From Mitsubishi

    SAN MATEO, Calif., Jan. 21 -- E.piphany today
announced that Mitsubishi Motor Sales of America, Inc. (MMSA), the fastest
growing Japanese distributor of vehicles sold in the United States, is
installing the E.piphany E.4 system. E.piphany E.4 will pull together
information from throughout MMSA to help the company identify and profile
customers. This information will be used in the development and execution of
focused and coordinated direct marketing efforts, as well as to better help
serve customers. The Mitsubishi account represents E.piphany's increased
penetration in the automotive industry.
    "We are undergoing a significant effort to be the first car company to
implement a truly customer centric database. This database will allow us to
fully track and manage the ownership experience," said Greg Stahl, Director of
Retail Development for Mitsubishi Motor Sales of America, Inc. "This
integrated system will help us offer personalized marketing campaigns and
individually tailored products and services to our customers."
    "The automotive industry is experiencing a significant shift in customer
loyalties and intensified competition due to the desire of customers to use
the Internet as a means of research and communication," said Roger Siboni,
president and CEO of E.piphany. "By providing an integrated solution that
combines analysis and campaign management capabilities, E.piphany will help
Mitsubishi better understand who its customers are and to take action on that
knowledge to develop lifetime relationships."
    E.piphany is the provider of real-time analytical applications that create
a single enterprise-wide view of the customer enabling insight and
personalized action across all touch points. The E.piphany E.4 system is
designed to help companies establish, maintain and improve customer
relationships for the new customer economy. The E.4 system is an integrated
suite of software solutions that enables companies to profile and analyze
individual customer characteristics and preferences and then leverage that
information to drive marketing campaigns and individually tailored products
and services.
    This press release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Act of 1934, as amended that involve risks and uncertainties,
including the impact of competitive products and pricing. These statements are
subject to the "safe harbor" created by those sections. We refer you to
additional risk factors described in E.piphany's IPO Prospectus, and Quarterly
Report on Form 10-Q filed with the Securities and Exchange Commission for a
detailed description of these risks and others that could cause actual results
to differ materially from our forward looking statements.
    NOTE:  E.piphany, E.4 and the E.piphany logo are trademarks of E.piphany,
Inc.

    For sales or marketing information:
    1900 S. Norfolk Street, Ste. 310
    San Mateo, CA 94403
    URL:  http://www.epiphany.com