Yahoo! Welcomes Wrenchead.com as a Premier Merchant
20 January 2000
Yahoo! Welcomes Wrenchead.com as a Premier Merchant
SANTA CLARA, Calif., Jan. 20 -- Yahoo! Inc. , a
leading global Internet communications, commerce and media company serving
120 million unique users worldwide, today announced that Wrenchead.com, a
leading automotive aftermarket e-commerce company, has joined its premier
merchant program. Wrenchead.com features millions of parts, accessories,
performance products and other related merchandise for automobiles, trucks and
motorcycles.
As a premier merchant on Yahoo!, Wrenchead.com will be promoted through
banner advertisements and fixed graphic merchant links in relevant categories
and on various targeted keyword search results pages in the Yahoo! directory
(http://www.yahoo.com), as well as throughout the Yahoo! network of
properties, including Yahoo! Autos (http://autos.yahoo.com), Yahoo!
Classifieds (http://classifieds.yahoo.com) and Yahoo! Yellow Pages
(http://yp.yahoo.com). Additionally, Wrenchead.com will be a sponsor of
NASCAR athletes and will receive promotion throughout Yahoo! Sports
(http://sports.yahoo.com). Wrenchead.com also will participate in Yahoo!
front-page promotions.
"This agreement with Wrenchead.com is yet another example of our
commitment to offering convenient, quality online resources to our millions of
users," said Anil Singh, chief sales and marketing officer at Yahoo!.
"Wrenchead is a leading automotive aftermarket e-commerce company, and we are
very pleased to welcome them to our merchant program."
"We're excited to be part of Yahoo!'s premier merchant program," said Gus
Conrades, chief executive officer of Wrenchead.com. "Yahoo! is one of the
best known and respected resources for Internet commerce and information, and
we're pleased to be a part of this prestigious resource. In addition,
Yahoo!'s comprehensive infrastructure and extensive user base will enable us
to reach a greater number of automobile and truck owners who can benefit from
Wrenchead.com's wealth of products and services."
Yahoo! and Wrenchead.com are working together to leverage Yahoo!'s Fusion
Marketing Online(TM) (FMO) programs. The FMO approach to online marketing
provides one-stop shopping for companies seeking to secure a measurable
presence on the Internet.
About Wrenchead.com
Wrenchead.com is a leading automotive aftermarket e-commerce company,
selling millions of brand name auto and truck parts, accessories, performance
products and consumer merchandise. Wrenchead.com, which can be accessed on the
Web at http://www.wrenchead.com., also offers assistance to auto owners and
the motor sports community with installation, maintenance and repair.
Wrenchead.com, headquartered in White Plains, NY, is funded by Polaris
Ventures Partners in Waltham, MA and the CBS Corporation.
About Yahoo!
Yahoo! Inc. is a global Internet communications, commerce and media
company that offers a comprehensive branded network of services to 120 million
users each month worldwide. As the first online navigational guide to the Web,
http//www.yahoo.com is the leading guide in terms of traffic, advertising,
household and business user reach, andis one of the most recognized brands
associated with the Internet. The company also provides online business
services designed to enhance Yahoo!'s clients' Web services, including audio
and video streaming, store hosting and management, and Web site tools and
services. The company's global Web network includes 21 World properties.
Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the
United States, and is headquartered in Santa Clara, Calif.
Yahoo!, Yahoo! Classifieds, Yahoo! Yellow Pages, Yahoo! Shopping, Yahoo!
Autos, Yahoo! Sports, and the Yahoo! logo are trademarks and/or registered
trademarks of Yahoo! Inc. All other names are trademarks and/or registered
trademarks of their respective owners.